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31,000 square-foot Plaza W. unveiled at former Parsons Clinic site

Workers were putting the finishing touches on a downtown renovation project on Wednesday that transformed a drab medical clinic into an eye-catching commercial building.

The 4822 Ross St. building that served as home to the former Parsons Clinic for decades was unveiled in full after months of rehabilitation and renewal.

“It was a fun project and I’m really happy with how it’s turned out,” said Jason Welikoklad, whose company JDub Holdings Inc. owns the three-storey building.

“It’s nice to have a fresh look downtown, and it’s got a great view of the city park.”

The building, which has been named Plaza W, contains about 31,000 square feet of space.

In addition to removing a myriad of partition walls, contractor IMC Construction Ltd. gutted the interior and brought it up to current standards — including installing a new elevator.

The exterior also underwent wholesale changes, such as the addition of new windows and stone accents.

Built in 1977, the building was used by Parsons Clinic until it closed two years ago.

Welikoklad said he saw great potential in the building, and didn’t cut any corners when renovating it.

“You’re never quite sure when you start, because it’s all on paper,” he said.

“But it turned out fantastic.”

Although Plaza W could be used for retail, Welikoklad thinks it’s better suited for professional tenants. Leasing agent Re/Max Real Estate Central Alberta has had good interest, and he’s optimistic prospective occupants will commit now that the finished product can be seen.

“Essentially, everything is ready for tenant improvements,” said Welikoklad, adding that space can still be developed to different specifications.

The building is served by 40 parking stalls, in addition to on-street parking. Signage is expected to go up shortly.

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