Alberta tourism initiatives in running for provincial awards
Three Central Alberta tourism initiatives are in the running for provincial awards.
The Red Deer 2013 Centennial, Hotels Red Deer and Phoenix House Bed and Breakfast of Stettler are all finalists for Alberta Tourism (Alto) Awards.
The Red Deer 2013 Centennial is competing in the Tourism Community of the Year category, which recognizes “a collective and successful effort on the part of a community to work together to promote or support tourism.”
The Red Deer 2013 Centennial project marked the city’s centennial with cultural, historic and community events throughout the city.
The City of Drumheller is the other finalist for Tourism Community of the Year.
Hotels Red Deer, which is a marketing group made up of 11 local hotels, is competing for an Alto Award in the Marketing Partnership category.
It recognizes a partnership of two or more organizations that achieves exceptional results in tourism marketing.
Formed in 2010 and financed by money collected from its members, Hotels Red Deer has worked to attract events to Red Deer and raise the profile of the region.
The other finalists in this category are the Edmonton Attractions Consortia and Tourism Calgary & Partners.
Rounding out the list of Central Alberta contenders for 2013 Alto Awards is Phoenix House Bed and Breakfast.
It’s vying for recognition in the Service Excellence category, which honours an organization that delivers outstanding customer service.
Other challengers for the Service Excellence award are Canmore’s Oh Canada Eh? Dinner Show and the Tourism Jasper Visitor Information Centre.
There are nine Alto Awards, with these to be presented on Oct. 28 in Banff during Travel Alberta’s industry conference.
Liz Taylor, executive director of Tourism Red Deer, said having Central Alberta initiatives in the running for the 2013 awards is great for this region.
“It gives recognition at the conference, when there are 700 people in the room — all in the tourism business,” she said.
She noted that a number of Red Deer hoteliers are planning to attend the conference, which should help generate enthusiasm and new ideas in the local hospitality industry.
Last year, Tourism Red Deer’s 2012 Scotties Tournament of Hearts Online Campaign and Central Alberta Country Drive both received Alto Awards for Marketing Excellence.