Wolverine Guns & Tackle finishing second major expansion
The decision by Yellowknife businessman Bryan Rendell to relocate his sporting goods store to Red Deer County 3 1/2 years ago has turned out to be a good one.
Wolverine Guns & Tackle is completing the second major expansion of its Liberty Crossing premises south of Red Deer since it opened in April 2010. After starting with 10,000 square feet in the bay previously occupied by Kitchen & Patio, the business last year added a 3,000-square-foot second level, and this summer spread into 6,600 square feet of the adjacent bay that was once home to The Bedroom Shoppe.
Manager Jamie Osmond said the growth is an indication of the store’s success.
“We draw quite a bit of traffic,” he said. “Central Alberta is our main bread and butter, but we do have a handful of regular customers that come from Edmonton and out of Calgary.”
There’s more business to be had, suggested Osmond.
“It’s still amazing, on a day-to-day basis, how many people we get who are from Red Deer or Central Alberta who didn’t know we were here.”
The current expansion should help raise the store’s profile, with the additional space allowing more products to be carried — including the popular Under Armour line of clothing.
“But most and foremost, it will allow us to spread the product out and display it properly and merchandise it properly,” said Osmond.
“If you were in here before, it was pretty tough to get around in here.”
Wolverine Guns & Tackle has already moved its clothing, fishing and camping departments to the new space, even as renovations continue.
“We’ve still got another month and a half to two months before we’re completed.”
Meanwhile, the store moved its archery lanes from the main floor to the second level last weekend, which has improved customer flow in the retail area below.
“It’s quite a bit brighter now,” added Osmond. “So it’s way easier to see the targets and see your arrow when it gets to the target.”
The new lanes are also wider, and future work on the second floor — expected to take place within weeks — will extend their length to 30 yards from 20.
“That’s got lots of people excited,” said Osmond.