Cineplex plans Rec Rooms for smaller cities

TORONTO — Cineplex is planning to expand its Rec Room complexes that include eateries, live entertainment and games, across Canada, including in smaller cities, as it continues to diversify its business.

“We’ve gone from a movie company to an entertainment company,” said CEO Ellis Jacob in an interview after the company’s annual meeting in Toronto on Wednesday.

The movie theatre company announced this week it plans to open two more locations of its Rec Room entertainment complexes, which include a restaurant, games, virtual reality and other attractions. The Rec Rooms will open in Mississauga, Ont., and Burnaby, B.C.

Cineplex (TSX:CGX) plans to open 10 to 15 Rec Rooms over the next several years in major cities. It’s so far opened one in Edmonton and has announced plans for another one in the city, as well as a Calgary location.

Jacob said it’s likely eight to 10 locations will be open in the next three years.

The company is also looking at creating a model for a similar space in mid-size and small markets, like Kingston, Ont., that will have the same amenities, but less square footage. The Rec Rooms in larger cities range from 40,000 to 60,000 square feet.

In addition to growing its Rec Room presence, Cineplex is also looking at expanding its 4DX experience, currently only available at one downtown Toronto theatre. The technology adds motion, like seat ticklers, and environmental effects, like snow or lightning, to the movie viewing experience.

Cineplex hasn’t pinpointed any locations for this expansion yet, but Jacob said it’ll look at areas with large populations, like Montreal, Vancouver and Edmonton.

Just Posted

Judge allows Mr. Big evidence in murder trial

Two men accused of triple-murder admitted their involvement to undercover police

Red Deer agency supporting for LGBTQ2S+ youth

New report on LGBTQ2S+ youth from the Office of the Child and Youth Advocate

Four people arrested after gas and dash

Four people were arrested after an alleged gas and dash in two… Continue reading

Arrests made at Red Deer Rebels game

Charges pending against two people

VIDEO: Replay Red Deer: Nov. 19

Watch news highlights from the week of Nov. 13

Red Deer Christmas Bureau to help 1,300 children this year

Demand is high, but Red Deer always provides

CP Holiday train to stop in Ponoka for another year

The popular train will feature entertainment from Colin James and Emma-Lee

Kittens rescued after allegedly being tossed from vehicle

Couple finds abandoned kittens new home through Facebook

VIDEO: ‘Party bus’ goes up in flames in Vancouver

Fire crews responded to the late night blaze

Chicken crosses B.C. road, stops traffic

Rooster makes early morning commuters wait in Maple Ridge

Red Deerian honours her brother who died in a motorcycle collision

Houaida Haddad is encouraging Red Deer residents to donate blood

Red Deer County firefighters to be recognized for Waterton help

RCMP brass will give formal recognition Monday

Ron James tries to lighten humanity’s load through humour

The comedian returns to Red Deer for shows Dec. 1 and 2

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month