Joe Fresh to expand into plus sizes with fall line

Joe Fresh is expanding into the plus-size market.

The affordable apparel brand says additional sizing will be introduced in its fall collection.

Womenswear will be available in sizes 0 to 22 and XS to 3X, up from the current upper size limit of 14 and XL.

New designs will include floral pieces and moto jackets. It all launches online and in-stores Aug. 11.

Joe Fresh introduces the new sizes as specialty retailers including Addition Elle, Penningtons and Torrid cater to full-figured women.

The Loblaw-owned company says all sizes will have the same price.

Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month