Sears to sell Craftsman tool to Stanley Black & Decker

Sears is selling its well-known Craftsman brand to Stanley Black & Decker Inc.

NEW YORK — Sears is selling its well-known Craftsman brand to Stanley Black &Decker Inc., which plans to grow the tool brand by selling its products at more stores.

Currently, only 10 per cent of Craftsman products are sold outside of Sears-owned department stores. Sears will continue to sell Craftsman products at its stores, including Kmart and Sears Hometown.

Stanley will pay about $900 million for Craftsman, which includes $525 million when the deal closes this year, $250 million after three years and a percentage of sales for 15 years. After 15 years, Sears will start paying Stanley 3 per cent of the Craftsman sales it makes.

Shares of Hoffman Estates, Illinois-based Sears Holdings Corp shares rose 7.5 per cent to $11.14 before the stock market open Thursday.


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