Canadian rapper B. Rich says Coca-Cola ripped off his ‘Out for a Rip’ viral video

YouTuber says Coke ripped off his viral trademark

TORONTO — Brendan Richmond created a viral sensation with his hoser comedy song “Out For a Rip” in 2013, but he was surprised to recently find his popular catchphrase gracing the side of a Coca-Cola bottle.

The Kingston, Ont.-based comedy rapper’s “Out For a Rip” video went on to rack up more than 12 million views on YouTube, convincing him to trademark the saying that made it so popular. That’s why he wasn’t expecting to see it printed on the side of one of the world’s most popular beverages at a Toronto grocery store.

“I just pulled it out of the cooler — and it was literally in my hand before I saw what was on it,” said Richmond, whose rapper persona is B. Rich.

“I definitely did a double take.”

So he’s now released a followup song, titled “Out for a Sip,” on YouTube taking the beverage corporation to task for using “Out For a Rip” without his permission.

The new video also features Richmond’s Toronto-based intellectual property lawyer Rob Kittredge — playing the role of lawyer John Buddy — who discusses B. Rich’s legal rights.

Kittredge said he’s “old friends” with the performer and they agreed that making a video would be a fun idea.

“I don’t have a lot of clients for whom this would be an appropriate response,” Kittredge said.

“We had the opportunity to do something totally creative and my job is boring, so this is an unusually fun way to write a demand letter for me.”

Near the end of “Out for a Sip,” B. Rich tells the company he’d be happy with a settlement that includes a truckload of Coke dumped on his front lawn, tickets to the Toronto Maple Leafs and Toronto Blue Jays, and a new pair of skates.

A representative for Coke said the company has ”reached out” to discuss the matter.

Richmond said his music career skyrocketed after the original video went viral, but he became more savvy after noticing that people were slapping “Out For a Rip” on bumper stickers and T-shirts without his permission.

So he submitted to the Canadian Intellectual Property Office and received documents that made the phrase legally his own.

“Those words have become such an integral part of my career and livelihood as a musician,” he said.

“So to see it on this rather iconic product … was shocking.”

The Coke bottle also features a scannable image which encourages customers to download an app to access an “Out for a Rip” Spotify playlist created by the company. It includes bands like Hollerado, Black Keys and Hot Hot Heat, Richmond said.

“Aside from not including the (‘Out for a Rip’) song itself, it doesn’t jive with the esthetic of ‘Out For a Rip,’ which is rural Canadian, good ol’ boy fun music,” he added.

“In my mind I’d see ‘Life is a Highway’ by Tom Cochrane, some (Guns N’ Roses) and Bon Jovi.”

The musical threat of litigation had already gathered more than 45,000 views as of Wednesday afternoon.

David Friend, The Canadian Press

Just Posted

Accused murderer’s story questioned

Jason Klaus spends day being cross-examined by lawyer for co-accused Joshua Frank

Red Deer Royals extend fundraising deadline for St. Joseph fieldhouse project

Fundraising chair says it’s a tough slog raising money in this economy

Red Deer seeks public input on coming changes to sign bylaw

A half-kilometre buffer zone could separate billboards in Red Deer under proposed… Continue reading

Innisfail man injured in home invasion

Police say the injury was non life-threatening

Credentials questioned man at Remembrance Day services

Veterans are crying foul after an alleged faker posed as a former… Continue reading

VIDEO: Red Deerians taste what the city has to offer

Red Deerians sampled some of the finest foods Central Alberta restaurants have… Continue reading

Volunteer with victim services in Red Deer

Learn more at info session on Nov. 27

Updated: Missing Sylvan Lake women found

Women were reported missing earlier this week

Liberals propose billions for affordable housing, including individual benefits

A Liberal government fond of promising help for those working hard to… Continue reading

Alberta Party sees growth in Central Alberta

Greg Clark addressed health care needs addressed in Red Deer

Ponoka council freezes Ponoka Fire Department spending

All discretionary spending frozen until full budget numbers are presented

WATCH: Ponoka’s Festival of Trees sees continued support

Three days of celebration and fundraising held at the Calnash Ag Event Centre

Creationist will speak at home-schooling convention in Red Deer

Ken Ham has debated Bill Nye on the Earth’s origins

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month