New Canadian cultural plan unveiled

OTTAWA — The Liberal government’s way forward to promote and encourage Canadian culture at home also includes leaning heavily on those influencing it from south of the border.

Heritage Minister Melanie Joly’s much-awaited reboot of federal cultural policy includes some new tax dollars, but the government is also highlighting a $500 million deal with Internet streaming giant Netflix as part of the hoped-for cultural renaissance.

And the Liberals don’t intend to stop there; in a speech unveiling the new “Creative Canada” policy, Joly said she wants to make sure all foreign platforms are part of the promotion and protection of Canadian stories.

“We want them to participate in our goals to support the creation and discovery of Canadian content that showcases our talent, our cultures and our stories,” she said in a prepared text of her remarks.

“I’m pushing for commitments that benefit our industries.”

The deal with Netflix sets up a Canadian branch of operations for the company and commits Netflix to investing $500 million over five years in original productions in Canada. The deal, agreed to under the Investment Act, means, among other things, that if Netflix doesn’t live up to its side of the bargain, the government could impose fines.

Joly also highlighted initiatives underway by Google and Facebook; the latter will help fund digital journalism development in a new program with Ryerson University.

The state of Canada’s news media — declining revenues and readership for traditional outlets being among the major challenges — was given a nod by Joly but no new federal cash.

“Our approach will not be to bail out industry models that are no longer viable,” she said.

“Rather, we will focus our efforts on supporting innovation, experimentation and transition to digital.”

The policy comes after months of consultation with a wide range of players in Canada’s cultural sector, many of whom had hoped to see new broadcasting players like Netflix or YouTube become part of the formal regulatory landscape for Canadian companies, which requires them to air certain levels of Canadian content and contribute financially to a fund to help develop it.

Private broadcasters’ contributions to the Canadian Media Fund have been dwindling in line with dropping revenues and Joly announced Thursday that the federal government will increase its own share of that fund in order to keep its balance sheet steady.

 

Photo by THE CANADIAN PRESS Minister of Canadian Heritage Melanie Joly takes to the stage to outline the government’s vision for cultural and creative industries in a digital world in Ottawa, Thursday.

Just Posted

Castor triple-murder trial resumes on Monday

Trial was delayed two weeks for two men accused of killing Castor-area family

UPDATED: Look no further than Westerner Park for renovation ideas

Red Deer Home Renovation & Design Show runs Friday to Sunday

Central Alberta real estate market reflects Alberta’s slow recovery

Real estate markets will bounce back but incoming mortgage changes don’t help, say realtor groups

Lorinda Stewart recounts bargaining for her daughter’s life in new memoir

Amanda Lindhout’s mom will speak in Red Deer on Nov. 4

Red Deer photographer captures rare spirit bears

As part of a Canada 150 project he toured some parts of Canada

Business of the Year Awards celebrate local achievement

Olymel, The Bra Lounge, 360 Fitness and Postma Electrical Services Ltd. are the winners this year

New northbound Hwy 2 lanes at Gaetz Avenue to open this Sunday

Drivers heading north through Red Deer on Hwy 2 will have a… Continue reading

Sockey Night at Saturday’s Rebels game

United Way Central Alberta is determined to provide warm feet for all… Continue reading

Canadian planet hunter seeking alien life

‘The shifting line of what is crazy’ says Toronto-born astrophysicist

All three victims identified in Fernie arena ammonia leak

Wayne Hornquist and Lloyd Smith were from Fernie and Jason Podloski from Turner Valley, Alta

4 B.C. prisons install body scanners to combat drug smuggling

The scanners are aimed to combat the smuggling of contraband including weapons and drugs

Owner of medical marijuana dispensaries challenges constitutionality of law

The law under which the owner of two medical marijuana dispensaries was… Continue reading

Victim in fatal ammonia leak remembered for his passion and smile

Friends and colleagues remember Lloyd Smith as someone who was always willing to help people

Watch: Gravel truck turns into wrong off-ramp at Highway 2 Ponoka

The new Highway 2 and Highway 53 intersection at Ponoka caused some confusion for one driver

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month