It’s going to be a pretty epic road trip for Justin Brunelle this year.
The Red Deer College motion picture arts graduate will spend the summer touring Canada as part of a grassroots tourism-related campaign.
A 14-part travel series, Canada’s Road to 150, will be the major embodiment of the campaign. Brunelle and two colleagues will embark on a nation-wide roadtrip starting on May 1 and capture as many unique, interesting and Canadian things, activities and voices as possible.
Hired by Must-Do Canada to direct the 14 episodes, he will be on the road straight for five months.
“It’s 150 days for Canada’s 150th birthday,” he said. “The goal of the trip is to learn what makes Canada special. We want to talk to people all over the country, from celebrities to people who have lived here their whole lives to immigrants.
“We want to learn what is special, is the landscapes? Is it the people?”
Throughout the 150 days, Brunelle and his crew will spend weeks at a time in the provinces and get to know as much as they can about them. He will by joined by Matthew Bailey and Karla Sosa, husband and wife travel bloggers. They’ve discussed this idea for a year.
“Canada is one of the most multicultural countries in the world,” said Brunelle. “It’s special that we’re so welcoming. I think we’re going to hear that from a lot of different communities.”
The trip will travel to every corner of the country, from the remote isolated north including Nunavut to the dense populated urban centres.
“I’m really excited about Nunavut,” said Brunelle. “It’s a place not many people get to go to. There’s something about getting off the beaten trail.”
During the trip Sosa, an immigrant from Mexico, will become a Canadian citizen, which will be documented. Canada Day will be spent in Ottawa at the country’s flagship celebration.
All along the way they will interact with the audience and the public through social media such as Instagram, Facebook and YouTube. Within days of leaving a province, they will post the episode detailing their visit.
They will also tease their next stop and solicit suggestions of places they should visit or set up a meet-up.