Red Deer entrepreneur wins $5,000 in Dragon’s Den-style competition

A Red Deer entrepreneur walked away from the Transform Your Trade with $5,000, winning the Dragon’s Den-style competition.

The event, hosted at Red Deer College on Feb. 4, pitted local entrepreneur’s in a contest to win a $5,000 prize. Barry Hickey won the prize with his business plan for Scent of Metal Automotive Inc.

Hickey, a red seal automotive technician, has 17 years of industry experience and wants to own his business.

“I’m looking to provide a low-cost opportunity for local customers to have a licences red seal mechanic for all their maintenance needs,” Hickey said.

The event is supported by Jack and Joan Donald who supply the prize, as well as business expertise and mentorship for the individual winning proposal.

“We feel that many trades persons will eventually start and run their own businesses,” said Jack Donald. “If we can help this process along and make it easier for even on person a year to start something new, that’s progress.”


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