(File photo by CANADIAN PRESS)

Sobeys runs Canada Screams for Ice Cream campaign

Fundraising campaigns for Canada’s 150th

Sobeys Inc. wants to inspire future leaders and giving back to communities through two new campaigns — Canada Screams for Ice Cream and Kids Paying-it-Forward.

Sobeys Inc. is celebrating Canada’s 150 with Canada Screams for Ice Cream. On June 24 customers can visit their local Sobeys, Safeway and IGA stores in Western Canada and make a $2 donation in exchange for a ice cream treat.

Sobeys Inc. will match donations raised to a total of $100,000.

One hundred per cent of funds raised will help provide healthy meals and snacks for more than 100 local youth-based charities across Western Canada.

Sobeys Inc. will also launch Kids Paying-it-Forward program on June 24 to provide 150 kids from participating charities each with a $500 gift card to donate to a community group that has helped their family, friends or neighbours.

Through this initiative $75,000 will be donated by Sobeys.

Donation presentations will be made in local communities throughout the summer.

For more information visit sobeys.com, safeway.ca or west.iga.ca.


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