Westerner Park’s Stockmens Pavilion has a new name — Neeralta Pavilion.
The connection between Neeralta Manufacturing and Westerner Park dates back to 2010, when Neeralta first connected with Westerner Park through Agritrade.
With roots in the farming community, Neeralta Manufacturing began its operations as Neeralta Welding & Sales Ltd. in 1984, just outside the hamlet of Neerlandia in the County of Barrhead, northwest of Edmonton.
“Neeralta has exhibited its equipment at Agritrade for almost 15 years, and we have come to appreciate Westerner Park for the opportunities and growth it has afforded our company,” said John Wierenga, director of Neeralta, in a statement.
“The city of Red Deer has always been welcoming to us and is a place where farmers and all those involved in agriculture meet to network and develop valuable relationships. We view Neeralta’s partnership with Westerner Park as a privilege and advantage to our company.”
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The company said its decision to support the community of Red Deer was driven by several factors which included the city’s central location and a shared farming culture characterized by honesty and integrity.
Neeralta also finds Red Deer reminiscent of its home community and sees an opportunity to contribute positively to the vibrant fabric of the city.
Initially specializing in custom fabrication and repair, Neeralta expanded products over the years. But it was the release of its first grain bagger in 2008 that marked a pivotal shift, allowing the company to become a leader in grain handling equipment.
Neeralta said it is dedicated to empowering farmers with innovative solutions such as grain baggers, extractors, augers, and auger hoppers to enhance agricultural efficiency.
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Neeralta Pavilion is seen as a symbol of the collaborative spirit between Westerner Park and Neeralta Manufacturing.
“We’re honored by Neeralta Manufacturing’s decision to partner with Westerner Park through the naming rights sponsorship. This collaboration marks a promising new chapter for us both,” Shelly Flint, Westerner Park CEO.
“With this trust comes great responsibility, and we’re fully committed to leveraging this partnership for mutual success, making a meaningful impact in our industries and communities.”
Tyler Nightingale, Westerner Park board president, said the alliance with Neeralta Manufacturing is a defining moment for Westerner Park, particularly as an agricultural society.
“I’m truly excited about this partnership, which honours our deep agricultural heritage. Together, we’re geared to celebrate our farming roots while driving forward in community engagement and innovation.”
szielinski@reddeeradvocate.com
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