Red Deer publisher on Advocate 110

It can be hard to imagine the small settlement that was the inception of the vibrant city of Red Deer that we know today.

We certainly catch glimpses in the myriad of historic sites and the memories of long-term residents, but for an in-depth, contiguous history, the Advocate has been here since the beginning.

For 110 years, the Advocate has told the stories of our community, creating an archive that highlights the milestones, big and small, the transgressions and unsung heroes who’ve helped shape what and who we are today.

And like any good and long-standing community member, the Advocate has become part of the fabric of Red Deer. As publisher, I’m proud of the work we do to ensure readers have the information they need to make informed decisions about everything from who they vote for and where they spend their recreational time to which non-profits they support and where they do their shopping.

What I’m most proud of, however, is the part the Red Deer Advocate has played in the social development of our community. More than just telling stories, over the years we’re sponsored and supported in some way every social and recreational initiative in this community, either through informative articles or by supplying sponsored advertising for groups who would otherwise not be able to tell their story.

And while our industry is changing, at our core, we continue to be a source of credible information and community connection in a world filled with ‘fake news’ and conflicting voices. Whether you read our paper version, or prefer to access information via your smartphone through social media channels, the Advocate continues to evolve to meet the needs of all our readers and advertisers.

Thank you to the community of Red Deer and the citizens of Central Alberta who have allowed us the privilege of telling their stories.


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