Advocate special sections heralded

The Red Deer Advocate continues to earn accolades for the special sections it publishes.

The Red Deer Advocate continues to earn accolades for the special sections it publishes.

The Advocate placed first and second in the special section category of Newspapers Canada’s 2013 Great Idea Awards for excellence in newspaper marketing.

It was competing against newspapers across the country with circulations under 25,000.

In 2012, the Advocate swept all three prizes in the same category, and the year before that it claimed the second- and third-place awards.

The Advocate also placed first for marketing and promotion among small market dailies in 2011.

Advertising director Richard Smalley said the Advocate’s multi-year success at the Newspapers Canada awards is remarkable because its entries have been completely different in content and theme.

He thinks it establishes the Advocate as a “benchmark across Canada” for small market dailies.

The people who put the special sections together are the ones who deserve the credit, said Smalley.

“It’s just hats off to the staff here.”

The Advocate’s winning entry this year was a 24-page supplement celebrating Red Deer Public Schools’ 125th anniversary. The section contained a mix of stories and photos dating back to the school division’s origin as a one-room log schoolhouse.

Placing second was a salute to the town of Blackfalds, which offered 32 pages of insights into the people, amenities, opportunities and challenges of the booming community north of Red Deer.

“We were thrilled at the final results for both of them,” said Smalley, noting that the Blackfalds’ tribute even prompted a letter of thanks from town officials.

Both sections, he added, were the result of collaboration. In the case of the Red Deer Public Schools anniversary section, the school division played a critical role in putting the publication together, said Smalley. The salute to Blackfalds required input from three departments at the Advocate.

“It was such a team effort between editorial, production and advertising to put out such a strong publication.”

This year, 51 newspapers submitted 260 entries in seven award categories. They included The Mountaineer of Rocky Mountain House, which earned the top prize for promotional campaigns among community newspapers with circulations of less than 4,000.

hrichards@bprda.wpengine.com

Just Posted

Springbrook Skate Park gets financial boost

Province approves $125,000 grant for proposed skate park

ReThink Red Deer gets thumbs up from city on pollinator barn structure

Group is hoping to get a $40,000 building grant

Driver who backed into Red Deer pizzeria sentenced

David Andrew Amstutz sentenced for failing to remain at the crash scene

Team Alberta athletes arrive in Red Deer on Saturday for pre-games orientation

Excitement is building with less than a month to go, says Team Alberta spokesperson

UPDATED: STARS Lottery is back

Lacombe STARS patient tells his story

Trudeau says politicians shouldn’t prey on Canadians’ fears

The Prime Minister was speaking at a townhall in Ontario

Olympian snowboarder Max Parrot diagnosed with Hodgkin’s lymphoma

Each year in Canada, approximately 900 people are diagnosed with Hodgkin’s lymphoma

‘Prince of Pot’ Marc Emery accused of sexual assault, harassment

Emery denied the allegations, but a Toronto woman says she is not the only one speaking out

Asteroids are smacking Earth twice as often as before

The team counted 29 craters that were no older than 290 million years

Canada’s arrest of Huawei exec an act of ‘backstabbing,’ Chinese ambassador says

China has called Canada’s arrest of Huawei chief financial officer Meng Wanzhou ‘politically motivated’

In limbo: Leftover embryos challenge clinics, couples

Some are outright abandoned by people who quit paying storage fees and other couples struggle with tough decisions

Netflix rejects request to remove Lac-Megantic images from ‘Bird Box’

At least two shows on Netflix’s Canadian platform briefly use actual footage of the 2013 tragedy

Teen vaping is an epidemic: US government

E-cigarettes are now the top high-risk substance used by teenagers, outpacing cigarettes, alcohol, marijuana

‘I never said there was no collusion,’ Trump lawyer says

President Donald Trump’s lawyer Rudy Giuliani says he has ‘never said there was no collusion’

Most Read