Alberta Sweet 16 campaign offers cash for text messages

The Central Alberta Tourism Committee has launched a high-tech way to lure more people to Central Alberta during the summer.

The Central Alberta Tourism Committee has launched a high-tech way to lure more people to Central Alberta during the summer.

The Alberta Sweet 16 campaign started last year with a website that highlighted 16 weekends of summer in Central Alberta, from the May long weekend to the September long weekend.

A new feature of the campaign this year will be text-messaging. People who text SWEET to the number 23432 will have a chance to win a Central Alberta getaway, valued at $1,000, and get weekly updates on activities across Central Alberta.

The committee has also enhanced the Alberta Sweet 16 website with more video production.

Dean Schweder, chair of the Central Alberta Tourism Committee, said Alberta Sweet 16 aims to keep more Central Albertans here and draw people from Edmonton and Calgary into the area.

“Tourism is the fourth largest industry in Alberta. We want a piece of that,” Schweder said.

This year, the committee has purchased Google and Facebook ads and had 25,000 postcards made that will be placed at tourism sites around the province. Advertisements have also been placed into various print supplements around Alberta.

The committee is made up of the municipalities of Red Deer, Red Deer County, Innisfail, Lacombe, Ponoka, Rocky Mountain House, Stettler, Sylvan Lake and Wetaskiwin. Rimbey is a new addition.

The activities kick off this weekend with the Wetaskiwin Rawhide Rodeo at the Wetaskiwin Ag Grounds and continue throughout the summer, featuring rodeos, local festivals, show and shines, and more. CentreFest, which takes place in downtown Red Deer on July 25 and 26, is also highlighted.

“Any time we can do a regional approach as we have with Alberta Sweet 16, it’s a win-win situation,” said Darren Kuz, executive director of Tourism Red Deer. “Red Deer gets great exposure for its events, plus we partner up with the communities that surround us and showcase their events as well.”

Visit www.albertasweet16.com.

sobrien@bprda.wpengine.com

Just Posted

Red Deer MPs speak to the business community

Red Deer & District Chamber of Commerce host Breakfast with the MPs

Cops to serve crêpes for Special Olympics in Red Deer

Law Enforcement Torch Run (LETR) officers will serve crêpes and other Cora’s… Continue reading

Dangers of couch surfing preferred by Red Deer youth to the loneliness and conflicts of home

‘I did not feel loved or cared for,’ said the homeless teen

Walmart experiments with AI to monitor stores in real time

LEVITTOWN, N.Y. — Who’s minding the store? In the not-too-distant future it… Continue reading

Bishop now the Stars goalie trying to beat Blues in playoffs

Ben Bishop grew up rooting for the St. Louis Blues before being… Continue reading

Nashville gets its chance to step up for NFL draft

NASHVILLE — Broadway in downtown Nashville is as lively a place as… Continue reading

The Cranberries, still in mourning, return for the last time

NEW YORK — Whether or not there would be a final Cranberries’… Continue reading

Dance studio owner in dispute with Burton Cummings fined for noise ticket

MOOSE JAW, Sask. — The owner of a dance fitness studio who… Continue reading

Gardening: Time and effort key to buying garden plants

Greenhouses, garden centers and box stores are set to start selling bedding… Continue reading

Montreal native Nicholas Latifi off to solid start on Formula 2 race circuit

Practice makes perfect for Canadian Nicholas Latifi. The 23-year-old Montreal auto racer… Continue reading

Bruins victory over Leafs ensures an American team will hoist the Stanley Cup

TORONTO — Many NHL players were either not yet born or too… Continue reading

Swole, buzzy, among new words in Merriam-Webster dictionary

BOSTON — Get swole, prepare a bug-out bag, grab a go-cup and… Continue reading

Most Read