Auction market tunes in pilot project

When BSE hit in 2003, beef producers faced a myriad of information about the crisis — some accurate, some not.

When BSE hit in 2003, beef producers faced a myriad of information about the crisis — some accurate, some not.

The Alberta Beef Producers and Canadian Cattlemen’s Association think they now have an effective way to communicate with members of the industry, and a Ponoka auction company is playing a key role.

Vold Jones & Vold Auction Co. Ltd. is one of two livestock auction markets in Alberta slated to receive a 52-inch video screen. It will be mounted in a prominent place and display a variety of information relevant to its viewers: cattle prices from CanFax, local weather maps, industry announcements and auction sales figures.

News related to the Alberta Beef Producers and Canadian Cattlemen’s Association will also be presented, with the CCA compiling and transmitting the information.

“It’s just an awesome idea,” said Lori Creech, communications manager with the Alberta Beef Producers.

Not only will it provide a centralized source of reliable news in the event of another event like BSE, it will give producers information important for their day-to-day operations, she said.

“You’re bringing that information to them rather than them having to go hunting for it.”

In addition to Vold Jones & Vold, Perlich Bros. Auction Market Ltd. of Lethbridge is participating in the pilot project. Their screens could be in place as early as next week, said Creech.

“The response to the concept has been great, and we’re looking forward to the feedback that we get once we’re in there.”

Blair Vold of Vold Jones & Vold likes the idea.

“I think it’s good information for the industry and it’s probably something that should have been done a long time ago.”

Some 500 people were on hand for his company’s cattle auction on Wednesday, he pointed out, so the TV should draw plenty of attention.

Creech is optimistic the idea will expand, with funding being sought from the Alberta Livestock and Meat Agency.

“The hope is to have it in all the auction marts across the province.

“The Canadian Cattlemen’s Association has a view for this to go across the country. They’ll be working with the Saskatchewan Stock Growers Association and Manitoba and Ontario.”

Just Posted

One strong wind leaves years of replanting work for Red Deer parks staff

High visibility boulevards already replanted, neighbourhood work starts next year

Red Deer-area indigenous filmmakers invited to apply for $20,000 grant

Storyhive launches Indigenous Storyteller Edition

Restaurant closed after compliance team patrol

Public Safety Compliance Team checked eight bars and restaurants on Oct. 19

Red Deerians await local cannabis stores

So far 31 stores in Alberta awarded licence to operate

Rimbey RCMP seek missing man with health concerns

Has anyone seen Bill Harris of Ponka County?

WATCH: Make-A-Wish grants Star Wars loving teen’s wish

The Make-A-Wish Foundation granted Anakin Suerink’s wish in Red Deer Saturday afternoon

Montreal Alouettes defensive lineman Woody Baron co-authors children’s book

TORONTO — Woody Baron finds the spectre of tangling with a hulking… Continue reading

Sundin not surprised Leafs asking stars to take less money to stay together

TORONTO — Mats Sundin isn’t surprised the Toronto Maple Leafs are asking… Continue reading

Anywhere but Washington: Why DC stories rarely film in DC

WASHINGTON — It’s a hobby among District of Columbia locals: Picking apart… Continue reading

‘Halloween’ scares up $77.5 million in ticket sales

LOS ANGELES — Forty years after he first appeared in theatres, Michael… Continue reading

iPhone XR makes the right trade-offs for a cheaper price

NEW YORK — Apple offers you a simple trade-off with its new… Continue reading

BMW to recall 1.6 million vehicles worldwide over fire risk

FRANKFURT — Automaker BMW says it is expanding a recall to cover… Continue reading

Calgary awaits federal financing on 2026, Notley suggests IOC could pay more

CALGARY — With the clock ticking towards a Calgary vote on hosting… Continue reading

Toronto Mayor John Tory cruises to victory; tech issues extend voting elsewhere

Toronto Mayor John Tory easily won re-election on Monday after a spirited… Continue reading

Most Read