Bell asks CRTC to overturn Super Bowl ad decision, says it lost $11M in ad revenue

Six months before the next Super Bowl, Bell Media is relaunching its fight against the CRTC’s decision to ban the substitution of big-budget U.S. commercials with Canadian ones during the big game.

Bell has filed an application with the CRTC asking it to reverse a 2015 order that gave Canadians the option to watch American Super Bowl ads airing on U.S. channels.

The decision took effect during this year’s Super Bowl in February, and it’s one that Bell says was costly.

The media giant says its advertising revenues dropped by $11 million and it lost 40 per cent of its audience for the game.

CRTC spokesman Eric Rancourt says it is assessing the application.

Bell also launched an appeal late last year over the CRTC decision before the Federal Court, and it expects the case will be heard in the fall.

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