ATLANTA — The blizzard that swept through the Northeast on Sunday and Monday delayed US$1 billion in retail spending, according to research firm ShopperTrak, but won’t derail a holiday shopping season expected to be the best since 2007.
The effect won’t be as bad as last year’s pre-Christmas snowstorm that similarly paralyzed parts of the East Coast. That cost retailers an estimated $2 billion, according to weather research firm Planalytics.
About $10 billion in retail sales usually occurs Dec. 26-27, ShopperTrak says. Bad weather likely delayed about 10 per cent of that.
The storm’s effects weren’t enough to change ShopperTrak’s estimate for a 4 per cent gain over last year in revenue for the Nov. 1-Dec. 31 holiday season. Retailers will still see much of the spending when shoppers return to stores as streets are cleared and transportation restored.
This year’s storm cost retailers 11.2 per cent of their foot traffic Sunday and 13.9 per cent Monday, ShopperTrak estimates.
The fact that the day after Christmas fell on a Sunday this year might have hurt sales a bit even where it didn’t snow, ShopperTrak founder Bill Martin said, because of local laws that limit or ban Sunday hours in some places.
Dec. 26 will rank 10th-busiest day of the holiday shopping season, the firm estimates. Last year, it was second-busiest behind Black Friday.
Black Friday was again the busiest shopping day this year, with $10.69 billion in sales. Coming in second was Dec. 23, as last-minute shoppers picked up $7.86 billion in gifts and other items and gave retailers a strong finish.
Strong sales the week ending Dec. 31 — which account for about 15 per cent of total holiday spending — could make this year the best holiday season ever.
Earlier this week, MasterCard Advisors SpendingPulse, another research firm, said total consumer spending excluding autos rose 5.5 per cent to $584.3 billion from Nov. 5 through Dec. 24, compared with the same period a year ago. SpendingPulse tracks all forms of spending, including cash.
That marks the biggest increase since 2006.