Cineplex plans Rec Rooms for smaller cities

TORONTO — Cineplex is planning to expand its Rec Room complexes that include eateries, live entertainment and games, across Canada, including in smaller cities, as it continues to diversify its business.

“We’ve gone from a movie company to an entertainment company,” said CEO Ellis Jacob in an interview after the company’s annual meeting in Toronto on Wednesday.

The movie theatre company announced this week it plans to open two more locations of its Rec Room entertainment complexes, which include a restaurant, games, virtual reality and other attractions. The Rec Rooms will open in Mississauga, Ont., and Burnaby, B.C.

Cineplex (TSX:CGX) plans to open 10 to 15 Rec Rooms over the next several years in major cities. It’s so far opened one in Edmonton and has announced plans for another one in the city, as well as a Calgary location.

Jacob said it’s likely eight to 10 locations will be open in the next three years.

The company is also looking at creating a model for a similar space in mid-size and small markets, like Kingston, Ont., that will have the same amenities, but less square footage. The Rec Rooms in larger cities range from 40,000 to 60,000 square feet.

In addition to growing its Rec Room presence, Cineplex is also looking at expanding its 4DX experience, currently only available at one downtown Toronto theatre. The technology adds motion, like seat ticklers, and environmental effects, like snow or lightning, to the movie viewing experience.

Cineplex hasn’t pinpointed any locations for this expansion yet, but Jacob said it’ll look at areas with large populations, like Montreal, Vancouver and Edmonton.

Just Posted

WATCH: Families make yo-yos and weaved yarn at Red Deer Museum and Art Gallery

It was all about making yo-yos and yarn bombing at Red Deer… Continue reading

Solve mysteries with Sherlock Holmes and Dr. Watson in Red Deer

At three sold-out one act Sherlock Holmes plays in Red Deer, theatre… Continue reading

Quebec man arrested in slaying of Alberta woman 16 years ago

AIRDRIE, Alta. — A Quebec man has been arrested in the slaying… Continue reading

Construction underway at Medicine River Wildlife Centre in Red Deer

The new building is twice the size of the old one

Fish for free

No license is required to ice fish on Family Day weekend

WATCH Replay Red Deer Feb. 18: Your weekly news highlights

Watch news from Red Deer and Central Alberta

How to keep local news visible in your Facebook feed

Facebook has changed the news feed to emphasize personal connections. You might see less news.

Trump gets angry about election meddling, but not at Russia

‘Weirdest thing’: Trump expresses anger, but not over Russian election-meddling

New doping charge could hurt Russia’s chance at reinstatement

Russia could lose its chance to be reinstated before the end of the Winter Olympics because of a doping charge against curling bronze medallist Alexander Krushelnitsky.

#Metoo movement causing confusion in many men, fear of missteps with women: experts

Being painted by the same sweeping brush as those alleged to have mistreated women has angered men

Virtue and Moir break their own world record

Virtue and Moir break short dance record to sit first in ice dance at Olympics

Calgary man dies in Mexico following sudden illness

Troy Black was with his wife, Lindsay, in Puerto Vallarta when he began vomiting blood on Thursday

Life or death main decision for school shooting suspect

FORT LAUDERDALE, Fla. — The evidence against the Florida school shooting suspect… Continue reading

Man who stole millions from Seabird Island band sentenced to 4.5 years jail

Stephen MacKinnon sentenced in Chilliwack court for stealing $2.3 million over eight years

Most Read

Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month