Coach no more; New York company wants to be called Tapestry

NEW YORK — To better incorporate all of the brands it now owns, the storied Coach company of New York is changing its name to Tapestry.

The luxury goods company that came to prominence in the “Mad Men” era now owns brands like Stuart Weitzman and Kate Spade & Co. as well. CEO Victor Luis said Wednesday that the name Tapestry is more inclusive.

Coach acquired Stuart Weitzman in 2015 in a deal valued up to $574 million. It spent $2.4 billion for Kate Spade this year, seeking to broaden its appeal. The Coach brand of bags and other goods is alive and well, but it becomes one of three brands sold by the company that will be called Tapestry.

“We are now at a defining moment in our corporate reinvention, having evolved from a mono-brand specialty retailer to a true house of emotional, desirable brands,” Luis said in a company release.

A website with the new name, which becomes official at the end of the month, is up and running.

The change is part of Coach’s pursuit of younger shoppers who may not feel the same draw to store windows on Manhattan’s 5th Avenue.

Coach began as a small workshop in Manhattan in 1941, and became a fashion powerhouse in the early 1960s through innovative designs.

Coach Inc. will also be changing its ticker symbol on the New York Stock Exchange from “COH” to “TPR.” Shares of the company declined almost 3 per cent to close Wednesday at $38.87.

Just Posted

Twitter rolls out stricter rules on abusive content

NEW YORK — Twitter is now enforcing stricter policies on violent and… Continue reading

India’s ruling party loses seats but still wins in Gujarat

NEW DELHI — The ruling party of Indian Prime Minister Narendra Modi… Continue reading

Silent Santa lets kids with autism meet Santa without distractions

EDMONTON — When Santa greeted seven-year-old Kalen Boodhoo during a special photo… Continue reading

‘Case not made’ for Liberal bill’s problematic cyberspy powers, researchers say

OTTAWA — The Liberal government’s ill-defined plan to give Canada’s cyberspy agency… Continue reading

Replay Red Deer Dec. 17

Watch news highlights in video from Red Deer and Central Alberta

Family suspends search for missing Alberta couple, plane near Revelstoke

Due to bad weather, families of missing Albertan couple say they will resume in the spring

Replay Red Deer Dec. 17

Watch news highlights in video from Red Deer and Central Alberta

Owl found dead after eating rat poison leaves B.C. woman concerned

After finding the owl on her Surrey property, Christine Trozzo says the poison is a concern for kids

Dying man’s wish to see new ‘Star Wars’ movie coming true

A dying man’s wish to see the new “Star Wars” movie is… Continue reading

Bountiful polygamist believed he couldn’t be prosecuted: lawyer

Winston Blackmore’s lawyer says Blackmore did not believe he could be prosecuted

Trudeaus, Mulroneys, Erdem? Canadians who could snag a royal wedding invite

Save the date. Kensington Palace announced Friday that Prince Harry and Meghan… Continue reading

More to be done to ensure timely justice, retiring Beverley McLachlin says

Canada’s retiring top judge says more must be done to ensure the… Continue reading

Labrador mayor who was shot in face in hunting accident has died

John Hickey accidently shot himself while checking rabbit snares

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month