Dynamic sign rules tabled

City council continues to grapple with how to deal with digital signs along Red Deer streets.

City council continues to grapple with how to deal with digital signs along Red Deer streets.

First reading of a land use bylaw amendment regarding dynamic signs was once again delayed at City Hall.

Council had questions on Monday regarding how many signs should go up in areas in proximity to one another in commercial areas, and how far they should be from housing.

Dynamic signs, also known as reader board signs, display rotating digital messages or images, like the ones found on Red Deer College and Westerner Park properties.

“It’s one thing to have bright signs in commercial areas, but we need to have an adequate buffer in residential areas,” said Councillor Tara Veer.

Administration asked for and received postponement of first reading in August.

One change that received approval on Monday concerned the length of time an image can be on the sign. Council elected to have that image stretch to five seconds from three.

Veer said extending the time should make the image less distracting to drivers.

Later on in discussions, Councillor Cindy Jefferies wondered whether any new dynamic signs should be allowed.

“It seems like we’re ramping up the competition as to who can have the biggest, brightest sign,” Jefferies said.

She called for a motion to turn down the bylaw amendment completely, but it was defeated.

After the meeting, Jefferies said she wanted to take a stand against the proliferation of signs. She referred to the billboards that dot the landscape of main highways, including those found entering mountain national parks.

“While those are bigger in scale and on bigger land, in my mind the reader board signs are in that same category,” she said. “We need to enjoy our city and this distracts from it.”


Just Posted

Cannabis legalization won’t impact one Red Deer pot dispensary

Nothing changes for Compass Cannabis Clinic in Red Deer despite legalization

Cannabis retail store will open later in October in Red Deer

Two cannabis stores coming to downtown Red Deer

Neighbours drop opposition to Red Deer County communications tower

Communication tower to be located in Balmoral Heights

Legal cannabis comes with many unknowns: Red Deer County councillors

Councillors question how rural municipalities will be able to enforce cannabis regulations

Kitten season puts pressure on Red Deer shelter

More public education needed to control cat population

WATCH: Two weeks away from Canadian Finals Rodeo in Red Deer

In just two weeks, Ponoka’s Shayna Weir will compete with the best… Continue reading

Wickenheiser, Pegula reflect NHL’s trend toward diversity

BUFFALO, N.Y. — With a laugh, Kim Pegula’s competitive nature kicked in… Continue reading

Harry and Meghan bring rain to drought-stricken Outback town

DUBBO, Australia — The Duke and Duchess of Sussex were jokingly thanked… Continue reading

TV Review: A Roseanne Barr-less ‘The Conners’ is a triumph

NEW YORK — Can there be a “Roseanne” without Roseanne? The answer… Continue reading

Canadian manufacturing sales fell 0.4 per cent in August: Statistics Canada

OTTAWA — Statistics Canada says manufacturing sales fell 0.4 per cent to… Continue reading

Brian Mulroney joins board of directors of New York-based pot company

NEW YORK — Former prime minister Brian Mulroney is joining the board… Continue reading

Canadians waking up to legalized cannabis: ‘My new dealer is the prime minister’

ST. JOHN’S, N.L. — Canadians across the country woke up to legalized… Continue reading

B.C. man accused of swimming naked in Toronto shark tank arrested in Thunder Bay

THUNDER BAY, Ont. — Police have arrested a B.C. man who is… Continue reading

‘Start low, go slow’: Experts walk bud beginners through cannabis 101

With the countdown to cannabis legalization Wednesday ticking towards 4-20, some novice… Continue reading

Most Read