Dynamic sign rules tabled

City council continues to grapple with how to deal with digital signs along Red Deer streets.

City council continues to grapple with how to deal with digital signs along Red Deer streets.

First reading of a land use bylaw amendment regarding dynamic signs was once again delayed at City Hall.

Council had questions on Monday regarding how many signs should go up in areas in proximity to one another in commercial areas, and how far they should be from housing.

Dynamic signs, also known as reader board signs, display rotating digital messages or images, like the ones found on Red Deer College and Westerner Park properties.

“It’s one thing to have bright signs in commercial areas, but we need to have an adequate buffer in residential areas,” said Councillor Tara Veer.

Administration asked for and received postponement of first reading in August.

One change that received approval on Monday concerned the length of time an image can be on the sign. Council elected to have that image stretch to five seconds from three.

Veer said extending the time should make the image less distracting to drivers.

Later on in discussions, Councillor Cindy Jefferies wondered whether any new dynamic signs should be allowed.

“It seems like we’re ramping up the competition as to who can have the biggest, brightest sign,” Jefferies said.

She called for a motion to turn down the bylaw amendment completely, but it was defeated.

After the meeting, Jefferies said she wanted to take a stand against the proliferation of signs. She referred to the billboards that dot the landscape of main highways, including those found entering mountain national parks.

“While those are bigger in scale and on bigger land, in my mind the reader board signs are in that same category,” she said. “We need to enjoy our city and this distracts from it.”

ltester@bprda.wpengine.com

Just Posted

City Hall Park construction begins next week

Construction to update Red Deer’s City Hall Park is set to begin… Continue reading

PHOTOS: Jazz at the Lake begins

The 16 annual event began Friday and runs until Sunday in Sylvan Lake

Photos: Lunchtime tunes on Alexander Way

Final concert of the summer

Clearwater regional firefighters in B.C.

Crew operating west of Prince George

PHOTOS: Samson Cree Nation Pow Wow

The Samson Cree Nation hosted its annual Pow Wow, celebrating youth last weekend

WATCH: Feasting at Red Deer Ribfest this weekend

Ribfest runs until Sunday at Rotary Recreation Park

Canadians believe in immigration but concerned about asylum seekers: study

OTTAWA — Canadians are generally supportive of current immigration levels, a survey… Continue reading

Quebec announces plan to compensate taxi drivers after Uber’s arrival

MONTREAL — The Quebec government has outlined how it intends to compensate… Continue reading

Hospitals to see ‘delays’ in care after losing Saudi students, health group says

OTTAWA — The loss of Saudi Arabian resident physicians in Canada’s hospitals… Continue reading

PHOTOS: B.C. city wakes up to darkness under wildfire smoke

The rest of the province also dealing with thick haze as smoky skies continue

Death Valley worker has seen highest, lowest temperatures

LAS VEGAS — Thousands of tourists descend on Death Valley each summer… Continue reading

Banff’s Sunshine ski resort upset with proposed guidelines from Parks Canada

BANFF, Alta. — An internationally known ski resort in Banff National Park… Continue reading

Folk singer Ian Tyson cancels show due to ‘serious medical situation’

TORONTO — Canadian folk singer-songwriter Ian Tyson has cancelled his appearance at… Continue reading

Judge lifts publication ban, revealing details about Fredericton shooting

FREDERICTON — Newly released documents reveal how last week’s deadly attack unfolded… Continue reading

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month