‘Fast fashion’ arrives

A clothing retailer known for “fast fashion” has added Red Deer to its international network of stores.

Lucy van der Wal

A clothing retailer known for “fast fashion” has added Red Deer to its international network of stores.

H&M welcomed shoppers into its Bower Place Shopping Centre outlet on Thursday. The store, which has more than 14,000 square feet of retail space, carries clothing for both sexes, from children to adults.

The H&M name is well-known internationally, with approximately 1,700 stores in 33 countries. The company has a reputation for quickly bringing the latest fashion styles to mainstream consumers at low prices.

The Red Deer store is H&M’s fifth in Alberta and 47th in Canada. But with only nine stores west of Ontario, the company wants to grow its western presence, said Lucy van der Wal, president of H&M Canada.

“Western Canada is our focus; that’s our growth market,” said van der Wal, who was in Red Deer for the opening of the local store.

She added that H&M is eager to raise its profile among consumers.

“Our focus is very much on brand-building throughout Canada.”

H&M’s growth strategy has not been affected by the economic downturn, said van der Wal.

“Because of our concept, because our business focus is the fashion and the price, it is easier for people to come to us,” she said, suggesting that high-end clothing retailers have been hit harder by the recession.

“It’s still tough, but the fact that we’re still expanding shows there is growth.”

Red Deer is one of the smaller Canadian markets in which H&M operates, said van der Wal. The decision to locate here reflects the appeal of the newly renovated Bower Place Shopping Centre, and the demographics of the region, she said.

Van der Wal added that there was nothing in Red Deer that matches H&M’s mix of fashion and affordability.

“I think there was kind of a need here.”

Established in Sweden in 1947 as Hennes (Swedish for “hers”), H&M expanded into men’s wear after acquiring a hunting equipment store called Mauritz Widforss. The resulting name of Hennes and Mauritz was later abbreviated.

hrichards@bprda.wpengine.com

Just Posted

PHOTOS: Buccaneers battle Wolfpack in AFL semifinal

The Central Alberta Buccaneers battled the Calgary Wolfpack in the Alberta Football… Continue reading

Raising awareness for Bikers Against Child Abuse

Second annual Raise A Ruckus Against Child Abuse was held at the Red Deer Radisson Hotel Saturday

Central Alberta Yogathon cancelled Saturday

Due to air quality concerns the fourth annual event will take place Sept. 15

City Hall Park construction begins next week

Construction to update Red Deer’s City Hall Park is set to begin… Continue reading

PHOTOS: Jazz at the Lake begins

The 16 annual event began Friday and runs until Sunday in Sylvan Lake

WATCH: Medicine River Wildlife Centre opens new playground

The grand opening of the playground was Saturday morning

Thousands to attend funeral service for officers killed in Fredericton shooting

FREDERICTON — Hundreds of people have lined the route of a funeral… Continue reading

Calgary police officer seriously injured

CALGARY — The Calgary Police Service says one of its officers was… Continue reading

Canadians react to death of former UN secretary-general Kofi Annan at age 80

MONTREAL — Canadian politicians are adding their voices to the international reaction… Continue reading

‘Four of a dozen kids will not make it:’ Tina Fontaine’s family healing together

WINNIPEG — Melissa Stevenson was just starting her career 18 years ago… Continue reading

No winning ticket for Friday night’s $16 million Lotto Max jackpot

TORONTO — No winning ticket was sold for the $16 million jackpot… Continue reading

Hundreds of neo-Nazis march in Berlin, protected by police

BERLIN — Hundreds of neo-Nazis waving flags with the colours of the… Continue reading

Romanian trucker is Genoa bridge’s 43rd victim

GENOA, Italy — The Latest on the Italy bridge collapse (all times… Continue reading

1 dead, 6 injured after building collapse in Nigeria capital

ABUJA, Nigeria — An emergency response chief says one person is dead… Continue reading

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month