Good Earth Cafes unveils strategy to move in when Starbucks closes Canadian shops

Good Earth Cafes unveils strategy to move in when Starbucks closes Canadian shops

CALGARY — The founder and CEO of Good Earth Cafes Ltd. says the Calgary-based chain could potentially double its 45 locations across Canada through a program to take over coffee shops being closed down by international chains such as Starbucks.

In January, Seattle-based Starbucks said it would complete its plan to close up to 300 coffee shops across Canada by the end of March as part of a “transformation strategy” to respond to changes in consumer habits during the COVID-19 pandemic.

Michael Going of Good Earth says his company is already looking at potential sites to be redeveloped and is recruiting partners for multi-unit franchises as well as single unit owner operators.

Good Earth says it has hired Stan Boniferro of Stabon Enterprises to work with landlords and developers in identifying sites with proven performance, infrastructure and good growth prospects.

The first Good Earth shop opened in Calgary in 1991. The chain says it aims to offer ethically sourced coffee and fresh food while promoting community interaction and environmental responsibility.

Going says franchisees would cover the cost of renovating the former Starbucks to match Good Earth’s theme and design. He declined to give a specific target number for Good Earth’s program.

“We’re not going to take 300. First of all, there’s not 300 good locations they’re leaving behind,” said Going.

“We could double the number of locations we have now in a couple of years time.”

This report by The Canadian Press was first published Feb. 3, 2021.

The Canadian Press

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

House prices in Alberta are going up in many communities, reports the ATB. (THE CANADIAN PRESS/Graeme Roy)
Alberta’s house prices are on the rise: ATB

Supply has been low, relative to demand

The interchange at Highway 2 and McKenzie Road at the south end of Gasoline Alley is being redesigned with two roundabouts. Construction is expected to begin this month and finish in October. (Graphic from Red Deer County)
Roudabouts coming to McKenzie Road overpass at Gasoline Alley

Project expected to improve traffic flow at busy intersections

A federal strategy to preserve threatened trout could conflict with provincial coal leases in the Eastern Slopes of the Rockies. (Contributed photo by Jeff Lund).
Federal regulations could save Alberta’s bull trout by shutting down mining plans, says biologist

Ottawa’s new strategy identifies a 30-metre protected area along rivers and streams

A prairie fire in the Burnt Lake district. (Photo by Bert Fors via Red Deer Archives)
Michael Dawe: Fires of spring 1931 in central Alberta

Central Alberta has just come through a relatively warm and dry winter… Continue reading

Gwynne Dyer
Opinion: Boris Johnson is to blame for what’s happening in Ireland

Twenty-three years of peace in Northern Ireland, after a sectarian war that… Continue reading

Canada's Sarah Pavan and Melissa Humana-Paredes, fom left, celebrate after winning women's gold medal match against Brazil's team at the Beach Volley Worldtour Major Series, in Vienna, Austria on August 4, 2019. THE CANADIAN PRESS/AP, Ronald Zak
Canada’s world champion beach volleyball duo finally getting games before Tokyo

Canada’s world champion beach volleyball duo finally getting games before Tokyo

Toronto Raptors center Khem Birch (24) gets fouled by Atlanta Hawks guard Bogdan Bogdanovic (13) during the first half of an NBA basketball game Tuesday, April 13, 2021, in Tampa, Fla. (AP Photo/Chris O'Meara)
Bogdanovic, Capela lead Hawks past Raptors 107-103

Bogdanovic, Capela lead Hawks past Raptors 107-103

Toronto Blue Jays starting pitcher Hyun Jin Ryu throws to a New York Yankees batter during the first inning of a baseball game Tuesday, April 13, 2021, in Dunedin, Fla. (AP Photo/Mike Carlson)
Ryu sharp into 7th, Semien homers as Blue Jays top Yanks 7-3

Ryu sharp into 7th, Semien homers as Blue Jays top Yanks 7-3

Calgary Flames' Johnny Gaudreau (13) scores the game winning goal on Toronto Maple Leafs goaltender David Rittich (33) in overtime NHL action in Toronto on Tuesday, April 13, 2021.THE CANADIAN PRESS/Frank Gunn
Gaudreau scores in overtime, Flames beat Maple Leafs 3-2

Gaudreau scores in overtime, Flames beat Maple Leafs 3-2

Jim Bullock, Vicki Pappas and Randy Waples off to Canadian Horse Racing Hall of Fame

Jim Bullock, Vicki Pappas and Randy Waples off to Canadian Horse Racing Hall of Fame

Canada's Evelyne Viens celebrates scoring against Wales during the women's international friendly soccer match at Leckwith Stadium, Wales, Friday April 9, 2021. THE CANADIAN PRESS/Nick Potts/PA via AP
Canada capitalizes on England mistakes to win women’s soccer friendly 2-0

Canada capitalizes on England mistakes to win women’s soccer friendly 2-0

Most Read