Google says advertisers will only be able to target U.S. political ads based on broad categories starting in January in a Nov. 20, 2019 story. (Photo by THE ASSOCIATED PRESS)

Google reins in political advertising

SAN FRANCISCO — Google is making political ads harder to target at specific types of people.

The company says that as of January, advertisers will only be able to target U.S. political ads based on broad categories such as gender, age and postal code. Currently, ads can be tailored for more specific groups — for instance, using information gleaned from public voter logs, such as political affiliation.

Google reiterated that ads making false claims are prohibited.

The company is also requiring advertiser verification for a broader range of political messages. Previously, only ads mentioning candidates or officeholders for federal positions required verification. Now that will also include ads touching on state officials and candidates as well as ballot measures.

The move follows Twitter’s ban of political ads, which goes into effect on Friday.

By The Associated Press

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Easter Bunny visiting central Albertans to support food banks

The Easter Bunny has been enlisted to help raise money for local… Continue reading

Home care visits continue, but with challenges

Self-isolation among home care staff means fewer to make visits

Alberta plan to use smartphones to enforce quarantines raises privacy questions

Governments must be transparent about who is collecting and processing the data, says one expert

Canadians awake to extra COVID-19 emergency benefit money, fear it’s a mistake

The CRA and federal officials are working to clarify the confusion around payments

Alberta Health Services provides COVID-19 prevention tips

Alberta Health Services has a number of recommendations for people amid the… Continue reading

Alberta government website has latest COVID-19 statistics

Red Deer Advocate readers can stay up to date on the COVID-19… Continue reading

Message from RE/MAX Commercial: What to do when ‘sorry we’re temporarily closed’ is part of your business as landlord or tenant

Do you have questions about rent reductions or deferral of lease payments? Experts can help

Red Deer author shares tips with students

Academy of Writers by Sigmund Brouwer is now available to students through a new partnership

Landowners and legal experts criticize Alberta’s well cleanup bill

Critics say bill still doesn’t give energy companies a timeline to clean up their mess

Toronto company expands ventilator production tenfold to meet demand

Toronto-based company would produce at most 50 ventilators in a month

Armed Forces reports 20 military suicides last year, largest number since 2014

Increase comes despite the federal government having introduced a suicide-prevention strategy

Most Read