Hooked Up reflects owner’s passion for fishing

During his 13 years in the oilpatch, Craig Hutton probably day-dreamed about spending his days surrounded by fishing gear and bait.

During his 13 years in the oilpatch, Craig Hutton probably day-dreamed about spending his days surrounded by fishing gear and bait.

Such a setting has become a reality for the avid angler, who recently opened a fishing shop called Hooked Up.

Located in Red Deer at No. 2, 6858 Gaetz Ave., the business carries tackle, bait, licences and other fishing gear and accessories. It reflects Hutton’s passion.

“That’s what I love to do, is fish.”

With the downturn in the energy sector, he decided the time was right to put his money where his mind is. The fishing supply business, he reasoned, was also a good choice for other reasons.

“I just looked at the economy, and was hoping that I could do something that’s fairly stable and been around for a while.”

The sport is inexpensive enough that people can remain active in it even when their budgets are tight, he explained.

Hooked Up will focus on walleye, pike and trout — fish that are common in this region.

So far, he said, reaction from customers has been positive.

Hutton realizes he’s in a competitive market, with retail heavyweights like Wal-Mart and Canadian Tire vying for anglers’ business. He’s counting on Hooked Up’s specialized equipment, and perhaps more importantly his own expertise, to attract customers.

“I’m knowledgeable when it comes to fishing and I can tell them what to do and what to use and where to go.

“I notice a lot of people appreciate that. They want to know what’s good, they want to know what’s new, they want to know what works, they want to know where to fish, they want to know how to fish.”

Hutton even plans to offer fishing classes through his store. He might also guide fishing trips.

Originally from Elk Point, Hutton has lived in Red Deer for five years. Fishing has been a lifelong pursuit.

“Since I was old enough to hold a rod.”

He realizes that passion alone isn’t enough to build a new career. Details, like choosing the right suppliers, are important for success.

“It’s just like any other business. You’ve got to have your ducks in a row.”

Hooked Up opens at 9 a.m. daily and closes at 8 p.m. Monday to Thursday, 9 p.m. on Friday, 6 p.m. on Saturday and 4 p.m. Sunday.

hrichards@bprda.wpengine.com

Just Posted

Ride to Conquer Cancer cancels but Red Deerian keeps going

Enbridge Ride to Conquer Cancer was cancelled due to smoke

Record-breaking year in Red Deer for smoke

Expect more smoke in Red Deer Wednesday

Mustard Seed prepares people for workforce

Employment Readiness Fair to be held August 28

Update: Bomb squad investigates, destroys suspicious package in Red Deer

North police station was closed as they investigated Tuesday afternoon

Updated Red Deer smoke free bylaw to ban smoking cannabis in public

Smoke Free Bylaw returns to Red Deer city council Sept. 4

Liberals unveil poverty plan with lofty goals, but no new spending programs

OTTAWA — The minister in charge of Canada’s latest national plan to… Continue reading

Case of truck driver charged in Humboldt Broncos crash adjourned until October

MELFORT, Sask. — The case of a Calgary truck driver charged in… Continue reading

Animal crackers break out of their cages

After more than a century behind bars, the beasts on boxes of… Continue reading

Alligator kills woman trying to protect her dog at resort

HILTON HEAD ISLAND, S.C. — A woman who often walked her dog… Continue reading

Patients redirected as water leak shuts down Edmonton hospital’s emergency room

EDMONTON — Ambulances are being redirected to other hospitals after a water… Continue reading

Parks Canada moves second bison bull that wandered out of Banff National Park

BANFF — Parks Canada says a second bison bull that wandered out… Continue reading

Lottery for parent sponsorship to be replaced, more applications to be accepted

OTTAWA — The Trudeau government is scrapping an unpopular lottery system for… Continue reading

Air Canada-led consortium signs deal to buy Aeroplan program from Aimia

TORONTO — A consortium led by Air Canada has reached a deal… Continue reading

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month