Hot rod shop ready to open

A one-stop shop for hot rod enthusiasts is relocating from Airdrie to the outskirts of Red Deer.

A one-stop shop for hot rod enthusiasts is relocating from Airdrie to the outskirts of Red Deer.

Hot Rods Inc. will operate in Gasoline Alley, on the east side of Hwy 2. Owner Chris Aldrich expects to open by the end of April.

The business will carry or can source everything needed to rebuild, repair, recondition, improve the performance of or customize a vehicle. It will also do in-house builds, with a 1932 Ford roadster assembled entirely from parts obtained or fabricated by Hot Rods Inc. already on display in its showroom.

Aldrich said his new premises, which were the home of Gasoline Alley Harley-Davidson before that motorcycle dealership moved to a new building further north, are ideal. They will allow him to triple the size of Hot Rods Inc.’s showroom and boost its retail offerings.

The goal, he explained, is to serve the needs of extreme hot-rodders as well as those with a more casual interest in their vehicles.

“We want to build a retail environment for everybody.”

Another appeal of the Gasoline Alley site is its proximity to Hwy 2.

“We’ve got 75,000-plus cars a day coming by here,” said Aldrich.

Despite an increased focus on retail sales, Hot Rods Inc. will continue to do custom builds, as well as performance enhancement work, vehicle servicing, out-of-province inspections and other projects. In addition to having connections with a broad range of suppliers, the business will fabricate parts in its shop.

Aldrich thinks Central Alberta will be a great market for Hot Rods Inc. The hot rod community here is an active one, and he’s confident its members will appreciate a place where they can go for help.

“Most guys who are building a car or wanting to do something don’t want to spend all their time sourcing parts out. They want to be able to come in, shop and pick up the part.”

Its move north should also enable Hot Rods Inc. to serve a broader area, including customers in Edmonton.

“In Airdrie we were more polarized to the Calgary market,” said Aldrich.

Looking ahead, he plans to develop a mail-order business to supply the needs of hot-rodders elsewhere, and would even like to franchise the Hot Rods Inc. model.

Operating with a staff of about 10, the family business also involves Aldrich’s wife Heather and their daughter Jessica. The couple live in Sundre and have a summer home in Sylvan Lake.

“I always liked Red Deer,” said Aldrich, adding that he has long seen the business potential of Gasoline Alley. “I thought, ‘This is a perfect location for a hot rod shop.’”

hrichards@bprda.wpengine.com

Just Posted

Nature trail unveiled at RDC

Trail unveiling and tree planting honours Nova Chemicals $2 million donation

Culprits smash truck into store in failed attempt to steal ATM

Suspects reversed truck through doors of Eastview IGA early Sunday morning

Flu immunization now available in Red Deer

Free vaccine to Albertans six months and older

Windows smashed at three Red Deer businesses

Red Deer RCMP arrest man after vandalism spree

Schizophrenia a misunderstood illness, an Alberta expert says

Schizophrenia Society of Alberta campaign kickoff features TSN’s Michael Landsberg in Central Alberta

WATCH: Blackfalds Fire teaches families about fire safety

An open house was held Saturday in support of Fire Prevention Week

Canada gets into Women’s World Cup with 7-0 win over Panama

FRISCO, Texas — Christine Sinclair isn’t concerned about chasing records. She’s set… Continue reading

Baldwin urges ‘overthrow’ of Trump government via voting

MANCHESTER, N.H. — Actor Alec Baldwin followed up his latest parody portrayal… Continue reading

Prince Harry and Meghan expecting their 1st child in spring

CANBERRA, Australia — Prince Harry and his wife, the Duchess of Sussex,… Continue reading

Sears files for Chapter 11 amid plunging sales, massive debt

NEW YORK — Sears filed for Chapter 11 bankruptcy protection Monday, buckling… Continue reading

Doctors to debate medical pot as more patients expected to ask for prescriptions

VANCOUVER — Doctors with opposing views on whether medical marijuana should be… Continue reading

Halifax smoking ban begins today; city announces several new smoking areas

Halifax’s sweeping smoking ban begins today, two days before recreational cannabis is… Continue reading

Canadians widely unaware of accomplishments of famous women, poll suggests

TORONTO — The organization behind Canada’s Heritage Minutes says provincial education systems… Continue reading

Five things about what’s legal and what’s not in Canada’s new pot law

OTTAWA — Canada’s new law legalizing recreational cannabis goes into force on… Continue reading

Most Read