Impossible Foods debuts meatless sausage at Little Caesars

DETROIT — Plant-based burger maker Impossible Foods is debuting its second product — meatless sausage crumbles — on Little Caesars pizza.

Little Caesars will start testing the Impossible Supreme Pizza on Monday at 58 restaurants in Fort Myers, Florida; Yakima, Washington; and Albuquerque, New Mexico. The $12 pizza also comes with mushrooms, caramelized onions and green peppers.

If the test goes well, Detroit-based Little Caesars could expand availability nationwide.

It’s already been a busy spring for meat substitutes. Earlier this month, Impossible Foods’ rival Beyond Meat debuted on the Nasdaq; its stock price has more than tripled since the IPO.

Burger King is testing an Impossible Whopper and could sell it nationwide by the end of this year. Tim Hortons announce this week that it’s testing a Beyond Meat breakfast sausage in Canada. Even U.S. meat producers like Tyson Foods are investing in plant-based meats.

Little Caesars approached Redwood City, California-based Impossible Foods earlier this year seeking plant-based meat for its pizzas. Impossible Foods developed the sausage with custom sweet Italian seasoning for Little Caesars.

So far, Impossible Foods isn’t selling the sausage anywhere else and hasn’t announced any plan to, spokeswoman Rachel Konrad said.

Impossible’s sausage is made in the same way as its burger. The company uses heme — the protein molecule that gives meat its juicy texture — from the roots of soy plants. Instead of harvesting it from individual plants, Impossible makes batches of heme by fermenting yeast that is genetically encoded with the soy plants’ DNA. To make “meat,” heme is mixed with other ingredients like soy protein, coconut oil and sunflower oil.

Konrad said the Impossible Sausage has a higher fat content than the Impossible Burger. It has no cholesterol, 17 grams of total fat, 17 grams of protein and 270 calories in a quarter-pound serving. By comparison, Johnsonville’s sweet Italian ground sausage has 80 mg of cholesterol, 26 grams of total fat, 20 grams of protein and 340 calories.

Impossible Foods was founded in 2011 and started selling its burgers to restaurants in 2016. They aren’t yet sold at grocery stores. The company has raised more than $750 million in multiple rounds of funding from investors including Bill Gates, Serena Williams, Trevor Noah and Jay-Z.

Just Posted

Manslaughter trial hears recording of accused praying for forgiveness

CALGARY — A trial for a man charged in the death of… Continue reading

UN high commissioner urges redress as Canada responds to MMIWG inquiry

OTTAWA — Canada’s response to the conclusions of the inquiry into missing… Continue reading

Prevention key focus of dementia strategy released by federal government

OTTAWA — The cornerstone philosophy behind the federal government’s long-awaited strategy for… Continue reading

Groups launch challenge of Quebec’s secularism bill one day after it becomes law

Less than 24 hours after it became law, groups representing Canadian Muslims… Continue reading

Poll suggests majority of Canadians favour limiting immigration levels

OTTAWA — New polling numbers suggest a majority of Canadians believe the… Continue reading

Pro-pipelines rally draws crowd to City Hall

Canadian Taxpayers Federation says Canada missing out on billions in revenue

Manslaughter trial hears recording of accused praying for forgiveness

CALGARY — A trial for a man charged in the death of… Continue reading

UN high commissioner urges redress as Canada responds to MMIWG inquiry

OTTAWA — Canada’s response to the conclusions of the inquiry into missing… Continue reading

Prevention key focus of dementia strategy released by federal government

OTTAWA — The cornerstone philosophy behind the federal government’s long-awaited strategy for… Continue reading

Groups launch challenge of Quebec’s secularism bill one day after it becomes law

Less than 24 hours after it became law, groups representing Canadian Muslims… Continue reading

Poll suggests majority of Canadians favour limiting immigration levels

OTTAWA — New polling numbers suggest a majority of Canadians believe the… Continue reading

Raptors announcer credited with calming massive crowd after shooting

TORONTO — The Toronto Raptors’ play-by-play announcer is winning widespread praise for… Continue reading

Massive crowds, security concerns prove to be issues at Raptors parade

TORONTO — A shooting that sparked a stampede at a massive rally… Continue reading

Toronto mayor gives Raptors star Kawhi Leonard key to city

Toronto Mayor John Tory tried to woo Kawhi Leonard by presenting him… Continue reading

Most Read