Lululemon sets up a stand

After a successful foray into the Red Deer market last Christmas, Lululemon Athletica has returned.

After a successful foray into the Red Deer market last Christmas, Lululemon Athletica has returned.

Studio Pilates has struck a deal with the active wear retailer to carry Lululemon products at its No. 9, 4699 61st St. studio.

Owner Colleen Manning-Baumbach said she’s open for sales on Wednesdays from 10 a.m. to 4 p.m. and Saturdays from 10 a.m. to 2 p.m. She plans to change those selling days to Tuesdays, Thursdays and Saturdays in July, and might increase her retail operations even further thereafter.

“We’ll see how it goes — and then there are always thoughts of expanding the studio.”

Lululemon opened a “pop-up store” at Parkland Mall in December. It and another in Lethbridge were among 13 temporary shops that were set up in Canada for the busy Christmas shopping season.

Red Deer’s store closed in January, and about a month later Manning-Baumbach got a call from the Vancouver-based company asking if she’d sell Lululemon products at her studio.

Lululemon’s website identifies Red Deer, Lethbridge and Lake Louise as Alberta communities with “strategic sales dealers.”

“They call it their great Canadian wholesale program,” she said.

“They’re calling us retail partners.”

Lululemon has branded stores in Calgary, Edmonton and Banff.

Manning-Baumbach said she got to know the manager of the Red Deer pop-up store while it was operating, and is a big fan of the Lululemon brand.

“That’s all I wear.”

The selection at Studio Pilates is currently limited, with apparel there including pants, tank-tops and jackets for women and men.

“We’re starting off slower just to see what the demand is,” said Manning-Baumbach, adding that she’ll order new stock on a monthly basis.

Promotion so far has been by word-of-mouth, but reaction from people has been positive, she said.

“They’re excited.”

Based in Vancouver, Lululemon sells trendy clothing for athletic activities like yoga, running and cycling. It also carries accessories like yoga mats, gym bags, water bottles and running hats.

Just Posted

PHOTOS: Buccaneers battle Wolfpack in AFL semifinal

The Central Alberta Buccaneers battled the Calgary Wolfpack in the Alberta Football… Continue reading

Raising awareness for Bikers Against Child Abuse

Second annual Raise A Ruckus Against Child Abuse was held at the Red Deer Radisson Hotel Saturday

Central Alberta Yogathon cancelled Saturday

Due to air quality concerns the fourth annual event will take place Sept. 15

City Hall Park construction begins next week

Construction to update Red Deer’s City Hall Park is set to begin… Continue reading

PHOTOS: Jazz at the Lake begins

The 16 annual event began Friday and runs until Sunday in Sylvan Lake

WATCH: Medicine River Wildlife Centre opens new playground

The grand opening of the playground was Saturday morning

Thousands to attend funeral service for officers killed in Fredericton shooting

FREDERICTON — Hundreds of people have lined the route of a funeral… Continue reading

Calgary police officer seriously injured

CALGARY — The Calgary Police Service says one of its officers was… Continue reading

Canadians react to death of former UN secretary-general Kofi Annan at age 80

MONTREAL — Canadian politicians are adding their voices to the international reaction… Continue reading

‘Four of a dozen kids will not make it:’ Tina Fontaine’s family healing together

WINNIPEG — Melissa Stevenson was just starting her career 18 years ago… Continue reading

No winning ticket for Friday night’s $16 million Lotto Max jackpot

TORONTO — No winning ticket was sold for the $16 million jackpot… Continue reading

Hundreds of neo-Nazis march in Berlin, protected by police

BERLIN — Hundreds of neo-Nazis waving flags with the colours of the… Continue reading

Romanian trucker is Genoa bridge’s 43rd victim

GENOA, Italy — The Latest on the Italy bridge collapse (all times… Continue reading

1 dead, 6 injured after building collapse in Nigeria capital

ABUJA, Nigeria — An emergency response chief says one person is dead… Continue reading

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month