Managed dairy system enticed Coca-Cola to build Ontario milk plant: Dairy Farmers

Coca-Cola Canada’s decision to invest $85 million in a new milk processing plant in Ontario shows why the Canadian government should continue to defend the country’s supply management system, said the general manager of the Dairy Farmers of Ontario.

Prime Minister Justin Trudeau caused worries in Canada’s dairy sector when he said on NBC’s Meet the Press that Canada would consider allowing U.S. dairy greater access to the Canadian market as part of the renegotiation of the North American Free Trade Agreement.

“As far as I know the government is going to continue to support the Canadian dairy system. This is a perfect example of why he ought to,” Dairy Farmers general manager Graham Lloyd said in an interview Tuesday.

He said the system is attracting investment from around the world.

“It’s a good example of why this system works, and when you compare it to the other systems and dairy industries they’re just not sustainable and not growing.”

The U.S. beverage giant didn’t comment on Canada’s dairy system, but said tariffs were a deterrent to importing its Fairlife ultrafiltered milk from the United States.

Coca-Cola also likes to make products in the country where they are sold, said Fran Mulhern, vice-president of Coca-Cola and general manager of the farm to table business.

The company plans to build a plant adjacent to its 70-year-old Minute Maid frozen juice facility in Peterborough, Ont., to produce lactose-free milk that is rich in protein and lower in sugar than traditional milk.

The operations, set to open in the first quarter of 2020, will create 35 new jobs and support 100 jobs at the existing juice plant, which supplies North America with frozen juice.

Changing consumer habits towards products with less sugar makes it a perfect time to make Canada the first international market for Fairlife products such as ultrafiltered milk, said Mulhern.

“We see lots of opportunities for this to really grow dairy, and bring consumers back into dairy,” she said in an interview.

In the year after the product was launched in the U.S. in 2015, 40 per cent of the consumption came from buyers who were not drinking milk, according to a Nielsen survey, she said.

Canadian milk consumption has been declining about one per cent annually for years, but value-added products are growing five per cent per year and account for 20 per cent of Canada’s dairy market. Almost 20 per cent of Canadians consume lactose-free dairy.

The plant will be supplied with milk from local dairy farmers in Ontario.

“Anything that will grow the dairy market and increase dairy production and increase dairy consumption is quite exciting, and that’s why we’re quite supportive of this opportunity,” Lloyd added in an interview from Ottawa.

The milk uses a patented cold filtration process to remove lactose and sugar, leaving it with 50 per cent more protein and 50 per cent less sugar than traditional milk.

Coca-Cola has been in a joint venture with Select Milk Producers, the sixth largest U.S. dairy co-operative, to make Fairlife products that are added to the multinational’s broad portfolio of beverages.

Coca-Cola Canada employs 6,200 people in more than 50 facilities, including six production facilities across the country.

Just Posted

Scares and chills await at haunted house in Red Deer

Zed Haunted House helps raise money for Boys and Girls Club of Red Deer District

PHOTO: Renewable Energy Fair at Red Deer College

The Renewable Energy Fair and Workshops event was held at Red Deer… Continue reading

PHOTOS: Red Deer College Queens host third annual Pink in the Rink game

Queens raised $12,035 for the Central Alberta Cancer Centre.

PHOTOS: The Mustard Seed CEO speaks at Seeds of Hope Gala in Red Deer

The first-ever Seeds of Hope Gala was held at the Red Deer… Continue reading

Person airlifted to hospital after collision near Innisfail

One person was airlifted to hospital after a serious collision west of… Continue reading

WATCH: Make-A-Wish grants Star Wars loving teen’s wish

The Make-A-Wish Foundation granted Anakin Suerink’s wish in Red Deer Saturday afternoon

Turkey to reveal details of probe into Khashoggi’s killing

ISTANBUL — In a sign of growing pressure on Saudi Arabia, Turkey… Continue reading

Utah truck driver is jailed without bond after crash kills 6

HEBER, Utah — A man suspected of driving under the influence remained… Continue reading

A ragged, growing army of migrants resumes march toward US

TAPACHULA, Mexico — A ragged army of Honduran migrants streamed through southern… Continue reading

Postal workers to begin strikes in 4 Canadian cities Monday if deal not reached

OTTAWA — The union representing 50,000 Canada Post employees says it will… Continue reading

Migrant caravan swells to 5,000, resumes advance toward US

CIUDAD HIDALGO, Mexico — Despite Mexican efforts to stop them at the… Continue reading

“I don’t feel real”: Mental stress mounting after Michael

PANAMA CITY, Fla. — Amy Cross has a hard time explaining the… Continue reading

Toronto residents set to vote Monday on the next four years of civic leaders

Toronto’s municipal election campaign, marked by unprecedented provincial interference, ends Monday when… Continue reading

Former PQ minister Lise Payette remembered as role model for female politicians

MONTREAL — Members from across Quebec’s political spectrum gathered at a downtown… Continue reading

Most Read