Marketing revival taking root

Plans to revive the Alberta chapter of an agriculture marketing organization received a boost last month when more than 60 people gathered in Olds for a meeting organized by the Canadian Agri-Marketing Association.

Plans to revive the Alberta chapter of an agriculture marketing organization received a boost last month when more than 60 people gathered in Olds for a meeting organized by the Canadian Agri-Marketing Association.

Jack Zenert, who teaches business and marketing at Olds College, is spearheading efforts to bring CAMA back to life in this province.

He said he was pleased with the turnout and is optimistic that CAMA can succeed here.

“There’s a lot of interest in getting back up and running.

“A lot of people said, ‘Since CAMA shut down I’ve lost track of people I used to know, and I don’t meet as many people in the industry. I don’t have as many contacts to get projects done and to network with.”

CAMA, which has chapters in Saskatchewan, Manitoba, Ontario and Quebec, represents agricultural marketing and business professionals.

The opportunity to network with others in the industry is a benefit of membership, said Zenert, but the association also promotes professional development.

At the Olds meeting, a representative of marketing firm Woodruff Sweitzer conducted a presentation on the use of social media in agricultural marketing. Participants also had the opportunity to tour Olds College’s BioFuel Technology Centre.

Zenert said prospective CAMA members at the meeting told him they want quality guest speakers who can provide them with useful information. This would be a focus going forward, he said.

People who might be interested in CAMA include not only those working at marketing firms, but members of other companies who have marketing responsibilities, said Zenert.

“We think we have tremendous value to offer those everyday people.”

Attendees at the April meeting came from Calgary, Red Deer, Edmonton and elsewhere.

The next get-together is planned for Calgary on June 15, but future venues could include places like Red Deer, said Zenert.

“I think we’re going to have to incorporate meetings in different locations to fulfil everyone’s needs.”

Zenert is not familiar with the circumstances surrounding CAMA’s earlier demise in Alberta. He said the branch wound down a few years ago.

“I don’t really know exactly why it didn’t work,” he said, adding that many agriculture marketers are anxious to try again.

The Calgary meeting is expected to focus on the return of CAMA to Alberta. Plans are already being made for Alberta to host CAMA’s national conference in 2011.

Additional information about CAMA can be found online at www.cama.org. Anyone interested in getting involved with the Alberta chapter can email Zenert at jack@zenert.ca or call him at 403-556-4631.

hrichards@bprda.wpengine.com

Just Posted

Fire investigators comb through industrial fire wreckage looking for answers

Industrial building in north Red Deer was completely gutted in Wednesday morning fire

Time for a central Albertan in cabinet, says chamber of commerce

Central Alberta had no cabinet ministers in last government

Trump Russia probe finally delivers some answers

WASHINGTON — After nearly two years of waiting, America is getting some… Continue reading

Trans Mountain Pipeline deadline extended

OTTAWA — The federal government is delaying a decision on the Trans… Continue reading

WATCH video of Innisfail resident creating the world’s biggest caricature

Watch as Innisfail resident Dean Foster creates the world’s biggest caricature of… Continue reading

Study: Genetic test predicts middle-aged obesity risk

NEW YORK — Can a genetic test identify newborns at risk of… Continue reading

Downtown Red Deer Co-op Plaza Food store closing

Central Alberta Co-op is closing its downtown Red Deer Plaza food store… Continue reading

Earth, meet Polo: Ralph Lauren unveils plastic bottle shirt

NEW YORK — Earth, meet Polo. Polo Ralph Lauren on Thursday launched… Continue reading

Statistics Canada reports retail sales rose 0.8 per cent in February

OTTAWA — Statistics Canada says retail sales rose 0.8 per cent in… Continue reading

Inflation rises 1.9% on higher prices for fresh vegetables, mortgage costs

OTTAWA — Canada’s annual inflation was up last month as price pressures… Continue reading

Netflix adds 9.6M subscribers in 1Q as competition heats up

SAN FRANCISCO — Netflix kicked off the year with the biggest subscriber… Continue reading

Liberals find anti-Trudeau sentiment on campaign trail in Prince Edward Island

OTTAWA — When voters in Prince Edward Island go to the polls… Continue reading

Officer tells of finding body at trial for B.C. dad accused of killing daughters

VANCOUVER — A police officer choked up Tuesday as he recalled finding… Continue reading

Most Read