McDonald’s enlists Alexa and Google to help with its hiring

Want a job at McDonald’s? Just ask your smartphone.

Starting Wednesday, McDonald’s Corp. will let job seekers start an application by using voice commands with Amazon’s Alexa or Google’s Assistant.

If users say, “Alexa, help me get a job at McDonald’s,” Alexa will ask which country they want to work in and play McDonald’s catchy “I’m lovin’ it” jingle. After that, users can share their phone number and get a link to continue the application process. Alexa also shares some facts about working for the company, such as how it can lead to jobs in other fields.

The function is available in the U.S., Canada, Australia, France, Germany, Ireland, Italy, Spain and the United Kingdom. McDonald’s is also exploring adding the feature in other markets. It’s not yet available through Apple’s Siri.

The move is an unusual one. While some job recruitment companies have built voice-recognition systems on Google and Amazon’s platforms, both companies say McDonald’s is the first direct employer to use its platform in this way. McDonald’s developed the technology itself.

For McDonald’s, voice-initiated hiring is a way to stand out in a tight job market. The U.S. unemployment rate of 3.7% is near a 50-year low. Unemployment is also below 4% in the U.K. and Germany.

McDonald’s employs 2 million people at 38,000 restaurants worldwide, and its needs are constantly changing based on turnover and seasonal demands. Over the summer, the Chicago-based company said it was hiring 250,000 people in the U.S. alone. McDonald’s is currently seeking 338 part-time crew workers in the New York area and 414 in Toronto, according to company hiring sites.

Applications by voice — dubbed McDonald’s Apply Thru — are also part of a broader effort to use technology to streamline every part of the restaurant, said David Fairhurst, McDonald’s executive vice-president and chief people officer. For customers, that means digital ordering kiosks and mobile ordering for employees, it means online scheduling and virtual reality games to train store managers.

Just Posted

Municipal councils looking for savings as provincial cuts loom

Innisfail town council freezes its pay and Lacombe considering 0% tax increase

Red Deer RCMP bait bike project results in charges

Several people were charged after Red Deer RCMP’s first bait bike project.… Continue reading

Westerner Park ‘needs to be in front’ of changing industry, says new CEO

The new CEO of Westerner Park says the organization needs to focus… Continue reading

Central Alberta women are fleeing from more dangerous domestic violence

‘It’s tremendously concerning,’ says shelter director

Canola producers want more biofuel included in diesel

Boosting biofuel requirements would increase canola demand hurt by China trade barriers

Petition to ‘bring back Don Cherry’ goes viral after immigrant poppy rant

Cherry was fired from his co-hosting role for the Coach’s Corner segment on Nov. 11.

Your community calendar

Wednesday Pain 101 class — learn to take control of your chronic… Continue reading

Indigenous conference to build understanding and community

Community members are invited to join the Red Deer Native Friendship Society… Continue reading

Quarterback Cody Fajardo practices with Saskatchewan Roughriders No. 1 offence

REGINA — Cody Fajardo was back practising with the Saskatchewan Roughriders on… Continue reading

Home Capital shares up as Q3 earnings rise, mortgage originations up

TORONTO — Home Capital Group Inc. shares surged Wednesday after the company… Continue reading

Bell, big cable networks ask government to overrule CRTC on wholesale rates

TORONTO — Canada’s largest telecommunications companies formally asked the federal cabinet on… Continue reading

‘The Social’ cast member Jessica Allen clarifies Cherry comments

TORONTO — A correspondent on the Canadian daytime talk show “The Social”… Continue reading

Jagmeet Singh says he’ll vote against throne speech if NDP requests not met

OTTAWA — NDP Leader Jagmeet Singh says he’s prepared to vote against… Continue reading

Saskatoon non-profit group plans to create safe place to leave newborns

SASKATOON — The discovery of a dead infant in a Saskatoon recycling… Continue reading

Most Read