Retail premises in Red Deer that once carried golf shoes and clubs will soon be selling snowshoes and ski poles.
The Forzani Group Ltd. plans to convert the former Nevada Bob’s Golf shop at Southpointe Common Phase 2 into an Atmosphere store.
Atmosphere specializes in outdoor and lifestyle products. All but one of its 33 stores are in Quebec, but The Forzani Group — which owns the brand — announced in September that it is consolidating the Atmosphere concept with its Coast Mountain Sports banner. There are about 23 Coast Mountain Sports stores, mostly in Western Canada.
All of the stores will operate under the Atmosphere name, with the conversion expected to be completed by next spring.
Doug Stone, vice-president, real estate and construction with The Forzani Group, said the rebranded stores will carry new and improved brands, and more products. Bicycles, for instance, will be sold at Atmosphere, with these consisting of brands not currently available at The Forzani Group’s Sport Chek stores.
Stone said the 6,500-square-foot Southpointe Common site will reopen as an Atmosphere store in March. Work on the store is expected to begin in January, he added.
Coast Mountain Sports stores have done well in Alberta, said Stone, and The Forzani Group has been looking for a suitable location in Red Deer for some time.
The company said previously that the switch to Atmosphere will simplify business, improve efficiencies and result in an enhanced product mix and greater marketing reach.
Nevada Bob’s, which in Canada is owned by The Forzani Group, closed its Red Deer store this fall. It had operated here since May 2005.
Stone said it’s possible that Nevada Bob’s will return to Red Deer, but likely not next year.