Connect First Credit Union CEO Paul Kelly speaks, as Coun. Tanya Handley and Red Deer & District Chamber of Commerce CEO Rick More look on, at the grand opening of Mountain View Financial in Red Deer Thursday afternoon. Photo by SEAN MCINTOSH/Advocate staff

New Red Deer credit union officially opens

The grand opening of Mountain View Financial was Thursday afternoon

A new credit union in Red Deer aims to combine high-end technology with personal relationships, says the company’s president.

Mountain View Financial, a division of Connect First Credit Union, which has 45 locations, opened in Red Deer with a ribbon cutting ceremony Thursday afternoon.

Stephen Brosinsky, Mountain View Financial president, said it’s important to use technology and face-to-face interactions with credit union members.

“Banking has been moving towards utilizing technology. A lot of our members have been involved with us electronically or remotely. This is a chance to put boots on the ground,” he said.

“What we find is that technology is great for some things, but when you’re building strong relationships, you need a mixture of both in-person comfort and the investment of technology.”

Sandi Kaye, Connect First chief financial officer, said the credit union already serves “several” people in Red Deer.

“We’ve been serving them out of other locations and doing a great job, but we really wanted to find a place for them to come to. We found this location and built it for them,” Kaye said.

The new branch will be smaller than a typical credit union, Kaye added.

“Banking is really changing and this location is technology enabled,” she said.

“It’s all Wi-Fi, it’s very high-end technology and people aren’t (completing transactions) as much in branches. We wanted to build this location for that, so it’s a cashless branch helping our commercial members.

“We’re making sure we have the technology to help them and guide them, while not having a great big footprint that isn’t required.”

Brosinsky said this will be a “pilot branch” for Mountain View Financial.

“We’ve never had a cashless branch, and when I say cashless, I mean there’s no frontline. There’s no teller line. We have invested in the technology of a state-of-the-art ATM that can do a lot of those transactions.”

The building is under 1,800 square-feet. Usually, banks open branches with around 6,000 square feet of space, Brosinsky said.



sean.mcintosh@reddeeradvocate.com

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

UPDATE: Seven-year-old dies and her mother and two brothers are injured in trailer fire

Fire started shortly after 1 a.m. and took four hours to put out

Racist videos targeting Maskwacis are under investigation

Video images of what appears to be teenagers issuing racist and sexist… Continue reading

Red Deer County residents decry lack of public consultation over ‘enormous’ river water withdrawals

Noise, light, diesel emission complaints were made to the Alberta Energy Regulator

Woman no longer co-accused in 2019 Red Deer murder

Preliminary hearing of co-accused in murder began on Friday and resumes next month

Red Deer Mayor says city council’s advocacy isn’t over with shelter and hospital funding gains

Additional Crown prosecutors are still at the top of Tara Veer’s list

Fashion Fridays: Tammy’s big makeover

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

Your community calendar

Feb. 19 A Liberation of Holland event is being held at the… Continue reading

Canadian-Indians worry for their families as riots break out in India

Naila Saeed could do nothing but worry from afar when rioters descended… Continue reading

Public health agency weighs stronger COVID-19 protection for front-line workers

OTTAWA — The Public Health Agency of Canada says it will consult… Continue reading

Ukraine pledges help for airline compensation for Iran plane crash victims

OTTAWA — Ukraine’s ambassador to Canada says his government will help Foreign… Continue reading

Saskatchewan premier won’t commit to fall election; cites national unrest

ESTEVAN, Sask. — Saskatchewan Premier Scott Moe says rail blockades and the… Continue reading

Suspect charged with first-degree murder in death of 13-year-old Quebec girl

ST-JEROME, Que. — Friends and family of a teenage girl whose body… Continue reading

Tories call on government to compensate dairy farmers ‘left behind’ in new NAFTA

OTTAWA — The Conservative opposition says the government must compensate dairy farmers… Continue reading

Red Deer Construction Association honours local builders

5th annual Commercial Construction Awards took place on Thursday evening

Most Read