New search engine boosts share

In the week since Microsoft Corp. launched Bing, its new search engine, the software maker’s share of U.S. web searches has crept into double digits for the first time in two years

SEATTLE — In the week since Microsoft Corp. launched Bing, its new search engine, the software maker’s share of U.S. web searches has crept into double digits for the first time in two years.

But Bing’s early gain is no predictor of future success.

After all, the last time that happened, Microsoft had resorted to paying people to use Bing’s predecessor, known as Live Search.

Bing went live June 3, though some people had access earlier.

According to a report Tuesday from research group comScore Inc., Microsoft snagged 11.1 per cent of U.S. searches from June 2 to June 6. A week earlier, its share was 9.1 per cent.

That still leaves Microsoft a distant third behind Google Inc., which was used for more than 60 per cent of searches in April, and Yahoo Inc., which topped 20 per cent.

ComScore did not release more recent figures for those companies.

Search traffic is key because advertisers who place pitches alongside search results will pay more to reach a larger audience.

This is the key to Google’s profits, while Microsoft’s online business is losing money.

Microsoft has tried several tactics to narrow the gap with Google, including the drawn-out but unsuccessful attempt to buy Yahoo.

In June 2007, Microsoft launched the “Live Search Club,” a Web site where people could play games, rack up points and redeem them for prizes. Every move in an anagram game or a crossword puzzle would kick off a search on Microsoft’s site.

That month, Microsoft’s U.S. search share jumped to 12.2 per cent, from 9.5 per cent in May 2007, according to comScore.

But by October 2007 it had fallen below 10 per cent.

And it remained there until Bing’s heavily promoted launch last week.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Carl’s Jr. in Red Deer area closed

Co-owner of Carl’s Jr. in Gasoline Alley was caught using his bare hands to handle sauce in 2017

Cattle Show set to return to Stettler Jan. 31st and Feb. 1st

“Stettler, historically, has been a very strong cattle community. It was a real hub for the cattle industry.”

Quebec MP Gerard Deltell says non to Tory leadership

OTTAWA — Quebec MP Gerard Deltell says he’s decided not to enter… Continue reading

Studies question assumptions on industrial damage to Wood Buffalo park

New research suggests Canada’s largest national park is not drying out from… Continue reading

WATCH: Canadian kid shovelling snow video goes viral

Rory might just be Canada’s most popular toddler right now, thanks to… Continue reading

Your community calendar

Jan. 22 Downtown House Senior Center (5414 43 St.) in Red Deer… Continue reading

Hikers rescued after frigid night on Eagle Mountain in Coquitlam, B.C.

COQUITLAM, B.C. — Five hikers stranded on Eagle Mountain in Coquitlam, B.C.,… Continue reading

SpaceX launches, destroys rocket in astronaut escape test

CAPE CANAVERAL, Fla. — SpaceX completed the last big test of its… Continue reading

Canada’s Jeff Smith wins way back to PDC pro darts tour via qualifying school

WIGAN, England — Canadian Jeff Smith has won his way back to… Continue reading

Skate Canada to wait on final decision for world championship team

MISSISSAUGA, Ont. — Ice dancers Piper Gilles and Paul Poirier headline the… Continue reading

Canadian golfer Lee finishes in fifth place at Singapore Open, Kuchar wins

SINGAPORE — Canadian golfer Richard T. Lee shot 1-over 71 on Sunday… Continue reading

Armed Forces being mobilized to help Eastern Newfoundland dig out

ST. JOHN’S, N.L. — The federal government is mobilizing the Armed Forces… Continue reading

Couple together for nearly 65 years die on the same day

ARNOLD, Mo. — A couple who had been together for nearly 65… Continue reading

Most Read