New wireless provider Wind Mobile launches

New wireless company Wind Mobile says the threat of legal action and a curt dismissal from the major telecommunications players will not shake its confidence that it will become a fourth national player in Canada’s hotly contested cellphone market.

Globalive and WIND Mobile chairman Anthony Lacavera.

New wireless company Wind Mobile says the threat of legal action and a curt dismissal from the major telecommunications players will not shake its confidence that it will become a fourth national player in Canada’s hotly contested cellphone market. Wind, owned by Globalive, opened 18 outlets in the Toronto area, with plans to open more later this week in Calgary and in Vancouver, Ottawa and Edmonton in the new year. “Today marks a new chapter for wireless in Canada,” said Wind chairman Anthony Lacavera. “We’re looking forward to giving Canadians the first legitimate choice in wireless in over 10 years.” Telus spokesman Shawn Hall said the new company’s offerings are not threatening to Telus, but added a team was already combing through the details of Wind’s plans.

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