NHL’s Vegas Golden Knights denied trademark for nickname

NHL’s Vegas Golden Knights denied trademark for nickname

The U.S. Patent and Trademark Office has denied the Vegas Golden Knights’ trademark application

LAS VEGAS — The U.S. Patent and Trademark Office has denied the Vegas Golden Knights’ trademark application a little more than two weeks after the new NHL franchise unveiled its name and logo.

The office cites potential confusion with the team name for the College of Saint Rose in New York, which is also the Golden Knights. The Las Vegas franchise is set to take the ice next season.

NHL deputy commissioner Bill Daly said the league will formally respond by a June 7 deadline outlining why it believes the name should be registered “in co-existence” with that of Saint Rose “just as a number of other nicknames currently co-exist in professional and college sports (particularly where there is no overlap as to the sport for which the nickname is being used).”

“We consider this a routine matter and it is not our intention to reconsider the name or logo of this franchise,” Daly said Wednesday. “We fully intend to proceed as originally planned, relying on our common law trademark rights as well as our state trademark registrations while we work through the process of addressing the question raised in the federal applications.”

David Alexander, assistant athletic director for communications at the College of Saint Rose, said the school’s trademark was registered in 2004. He declined to say how the college would react if the NHL franchise continued to pursue its application to use the nickname.

“It’s only the first period, I don’t want to get too far ahead,” Alexander said.

Saint Rose does not have a hockey team.

“We have a registered trademark. We love the name,” Alexander said. “Fifteen years ago we redesigned the logo and wanted a trademark to specifically protect our brand. The logo represents the spirit of the school.”

The patent office said the similarities were too many to overlook.

“In this case, the marks are identical in part, sharing the same dominant wording and overall commercial impression,” it said in denying the application. “The nature of the applicant’s and registrant’s services is similar both offer sports entertainment of a kind available in the same venues, broadcast on television, and are generally available to the same class of consumers. Accordingly, the examining attorney concludes that there is a likelihood of confusion between the applicant’s and registrant’s marks.”

The team told Sports Illustrated it found the patent office decision “not at all unusual” and said the official response would be crafted with help of legal counsel .

Clarkson University in northern New York has a Division I hockey team nicknamed the Golden Knights.

The school has not trademarked the name, and Kelly Chezum, vice-president for external relations, said the college entered into a peaceful coexistent agreement with the owner of the new NHL team in Las Vegas earlier this year. Chezum said she knew there was a possibility of questions regarding the nickname and took a proactive stance.

Just Posted

An incredible closing ceremony capped off the 2019 Canada Winter Games. (File photo by SUSAN JUDGE/2019 Canada Winter Games)
2019 Canada Winter Games Legacy Fund Society hands out $655,000

35 not-for-profit groups across Alberta to get money

There were six additional deaths across Alberta reported over the past 24 hours, bringing the death toll to 1,926 since the beginning of the pandemic. (File photo)
Alberta’s health-care system under ‘significant stress,’ says AHS president

The head of Alberta Health Services says hospital staff are treating more… Continue reading

The Red Deer Rebels have acquired goaltender Connor Ungar from the Brandon Wheat Kings, the team announced Monday. (File photo by Advocate staff)
Red Deer Rebels acquire goaltender Connor Ungar, forward Liam Keeler in separate trades

The Red Deer Rebels have acquired goaltender Connor Ungar from the Brandon… Continue reading

Red Deer musician Curtis Phagoo is glad the Alberta government is investing $2 million to help the province’s live music industry, but he would have liked the criteria to be expanded, so the money could be used as relief to cover revenue shortfalls. (Contributed photo by Cory Michaud)
Red Deer musicians welcome $2M in grants to help live music, but would have preferred relief program

The money is for future projects and can’t be used for retroactive expenses

Conservative Leader Erin O'Toole holds a press conference in Ottawa on Thursday, May 13, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Liberals silent on nature of Fortin probe or who will replace him on vaccine campaign

OTTAWA — The Liberal government is scrambling to reassure Canadians that the… Continue reading

A woman attends a vigil in front of the hospital where Joyce Echaquan died in Joliette, Que., on Tuesday, Sept. 29, 2020. THE CANADIAN PRESS/Paul Chiasson
Hospital staff testify today at Quebec coroner’s inquiry into death of Joyce Echaquan

TROIS-RIVIÈRES, Que. — Medical staff from a Quebec hospital where Joyce Echaquan… Continue reading

Natural Resources Minister Seamus O’Regan responds to a question during Question Period in the House of Commons in Ottawa on February 17, 2020. THE CANADIAN PRESS/Adrian Wyld
Ottawa looking for 2,000 new energy auditors to get home retrofit program going

OTTAWA — The federal government is looking to train 2,000 more people… Continue reading

A person waits outside a COVID-19 testing clinic in Montreal, Sunday, May 9, 2021, as the COVID-19 pandemic continues in Canada and around the world. THE CANADIAN PRESS/Graham Hughes
Ontario opens shots to 18+, Quebec opens drive-thru, as COVID vaccine efforts expand

Quebec is opening a drive-thru vaccine clinic at its busiest airport and… Continue reading

Calgary Flames players celebrate the team's overtime win against the Vancouver Canucks during an NHL hockey game in Vancouver, B.C., Sunday, May 16, 2021. THE CANADIAN PRESS/Darryl Dyck
Lindholm OT winner gives Flames 6-5 win over Canucks despite blowing four-goal lead

VANCOUVER — In a game with little to play for besides pride,… Continue reading

In this photo taken on May 13, 2021, Russia's performer, Manizha, smiles during an interview after rehearsing at the Eurovision Song Contest at Ahoy arena in Rotterdam, Netherlands. For many, the stage and global television audience of millions is a chance to express messages of inclusion, strength and positivity. Manizha has a message of strength for women in her song whose lyrics include the lines: "Every Russian Woman. Needs to know. You're strong enough to bounce against the wall." (AP Photo/Peter Dejong)
Eurovision Song Contest returns despite coronavirus pandemic

ROTTERDAM, Netherlands (AP) — Pounding beats? Check. Uplifting lyrics? Check. Huge, backlit… Continue reading

Serena Williams of the United States returns the ball to Italy's Lisa Pigato during their match at the Emilia Romagna Open tennis tournament, in Parma, Monday, May 17, 2021. Serena Williams earned her first victory in more than three months by beating 17-year-old qualifier Lisa Pigato 6-3, 6-2 in the first round of the Emilia-Romagna Open. Williams accepted a wild-card invitation for the Parma tournament after losing her opening match at the Italian Open last week. (AP Photo/Marco Vasini)
Serena Williams posts 1st victory in more than 3 months

PARMA, Italy (AP) — Serena Williams earned her first victory in more… Continue reading

In this Oct. 21, 2014 file photo, people pass an AT&T store in New York's Times Square. AT&T will combine its media operations that include CNN HBO, TNT and TBS in a $43 billion deal with Discovery, the owner of lifestyle networks including the Food Network and HGTV. The deal announced Monday, May 17, 2021, would create a separate media company as households increasingly abandon cable and satellite TV, looking instead at Netflix, Amazon Prime Video, Facebook, TikTok and YouTube. (AP Photo/Richard Drew, File)
AT&T, Discovery join media brands as cord-cutting encroaches

NEW YORK (AP) — AT&T will combine its massive media operations that… Continue reading

Most Read