Pedestrians stroll along Spring Garden Road in Halifax on Thursday, Nov. 19, 2020. A new retail shopping event has arrived, encouraging consumers to support local, independent businesses during the holiday season. THE CANADIAN PRESS/Andrew Vaughan

‘Nightmare on Main Street:’ After a tough year, campaign urges consumers to buy local

‘Nightmare on Main Street:’ After a tough year, campaign urges consumers to buy local

A new retail event encouraged consumers to support small businesses on Saturday, reminding shoppers that the holiday season is a critical time for many neighbourhood mom-and-pop shops.

Small Business Saturday, wedged between Black Friday and Cyber Monday, is the latest sales campaign aimed at holiday shoppers.

But unlike its larger retail counterparts, which tend to shine a spotlight on big box stores, Small Business Saturday suggested consumers support their local stores.

The initiative comes during the holiday shopping season, a make-or-break time of year for many independent businesses.

Christie Pinese, who owns the home decor and gift shop Rose City Goods, said on Instagram that she’s been floored by how many people have taken up the shop-small cause, particularly in Toronto, where non-essential stores can only offer curbside pickup and delivery.

“This little shop is beyond grateful for the love and support you’ve showed us this year. Seeing so many people sharing their gift guides and lists warms my heart,” she wrote. “I love the awareness it brings and I’ve discovered some great new businesses myself recently because of it!”

In Edmonton, meanwhile, the team at Shop Harrow wished everyone a happy Small Business Saturday.

“Our team at Shop Harrow want to say thank you to everyone for all the support over the last little while,” an Instagram post read. “We sure have some amazing customers!”

Laura Jones, executive vice-president of the Canadian Federation of Independent Business, said 2020 has been one of the toughest years ever for many small retailers.

“It’s been a nightmare on Main Street,” she said in an interview Saturday. “It’s been financially and emotionally very, very difficult for small business.”

Jones said the shopping event is intended to push consumers towards supporting small businesses by making purchases online, using curbside pick-up or taking advantage of in-person shopping where possible.

“We’re asking people to think about their choices and become a conscious consumer,” she said, adding that the idea is to encourage shoppers to think beyond the big chains and online giants.

“The survival of small businesses in your neighbourhood depends on your support.”

According to the CFIB’s latest data, only 38 per cent of retail businesses are reaching their usual sales levels. The organization said one in seven, or about 158,000 businesses across Canada, are at risk of permanent closure.

Jones said small businesses are the “backbone of the economy.” Data compiled by the CFIB and campaign sponsor American Express said small businesses employ nine out of 10 Canadians and often support local charities, schools and sports teams.

“The bottom line is the consumer has the power to make a difference here,” she said. “We’re not powerless in this pandemic. The choices we make every day will shape what Canada is going to look like tomorrow.”

During the pandemic, many small businesses have ramped up their online presence.

The CFIB said more than 150,000 small businesses in Canada have entered the e-commerce market since March. In all, about a third now offer online sales.

Retail analyst Bruce Winder said an event like Small Business Saturday is “incredibly relevant” this year.

“Most small retailers have been shut down or limited for several months now and they’re really struggling,” he said. “This is a good way to get the message out there that they need our support.”

This report by The Canadian Press was first published Nov. 28, 2020.

Brett Bundale, The Canadian Press

Business

Just Posted

(Advocate file photo)
Man charged following police chases last summer is sentenced

Alexander Michael Talbot sentenced to 22 months in prison

COVID-19 test kit. (Black Press Media file photo)
Red Deer businesses can order COVID testing kits from the Chamber

Kits are being provided through a partnership with the Alberta government

(Advocate file photo)
Pastor, candidate under restraining order arrested for allegedly breaking COVID laws

CALGARY — A Calgary mayoral candidate who is under a restraining order… Continue reading

Pro-Palestinian protesters run from police following a demonstration in Montreal, Sunday, May 16, 2021. THE CANADIAN PRESS/Graham Hughes
Tensions flare at Israel-Palestinian demonstrations in Montreal, Toronto

Tensions ran high at competing demonstrations over the Israeli-Palestinian conflict in both… Continue reading

Maj.-Gen. Dany Fortin, then-vice-president of logistics and operations at the Public Health Agency of Canada, participates in a news conference on the COVID-19 pandemic in Ottawa, Friday, Jan. 15, 2021. An expert in military affairs says the sudden departure of the  general in charge of Canada's vaccine rollout is unlikely to have any impact on the high-profile program. THE CANADIAN PRESS/Justin Tang
Canada to get 4.5M vaccine doses as questions swirl around immunization effort

OTTAWA — Canada is set to receive a large infusion of COVID-19… Continue reading

Mayor Rick Bonnett. (Screenshot)
WATCH: Ponoka council calls on gov’t to support rural small businesses

Ponoka council is calling on the provincial government to increase funding to… Continue reading

A woman attends a vigil in front of the hospital where Joyce Echaquan died in Joliette, Que., on Tuesday, Sept. 29, 2020. THE CANADIAN PRESS/Paul Chiasson
Hospital staff testify today at Quebec coroner’s inquiry into death of Joyce Echaquan

TROIS-RIVIÈRES, Que. — Medical staff from a Quebec hospital where Joyce Echaquan… Continue reading

Natural Resources Minister Seamus O’Regan responds to a question during Question Period in the House of Commons in Ottawa on February 17, 2020. THE CANADIAN PRESS/Adrian Wyld
Ottawa looking for 2,000 new energy auditors to get home retrofit program going

OTTAWA — The federal government is looking to train 2,000 more people… Continue reading

A person waits outside a COVID-19 testing clinic in Montreal, Sunday, May 9, 2021, as the COVID-19 pandemic continues in Canada and around the world. THE CANADIAN PRESS/Graham Hughes
Ontario opens shots to 18+, Quebec opens drive-thru, as COVID vaccine efforts expand

Quebec is opening a drive-thru vaccine clinic at its busiest airport and… Continue reading

Calgary Flames players celebrate the team's overtime win against the Vancouver Canucks during an NHL hockey game in Vancouver, B.C., Sunday, May 16, 2021. THE CANADIAN PRESS/Darryl Dyck
Lindholm OT winner gives Flames 6-5 win over Canucks despite blowing four-goal lead

VANCOUVER — In a game with little to play for besides pride,… Continue reading

In this photo taken on May 13, 2021, Russia's performer, Manizha, smiles during an interview after rehearsing at the Eurovision Song Contest at Ahoy arena in Rotterdam, Netherlands. For many, the stage and global television audience of millions is a chance to express messages of inclusion, strength and positivity. Manizha has a message of strength for women in her song whose lyrics include the lines: "Every Russian Woman. Needs to know. You're strong enough to bounce against the wall." (AP Photo/Peter Dejong)
Eurovision Song Contest returns despite coronavirus pandemic

ROTTERDAM, Netherlands (AP) — Pounding beats? Check. Uplifting lyrics? Check. Huge, backlit… Continue reading

Serena Williams of the United States returns the ball to Italy's Lisa Pigato during their match at the Emilia Romagna Open tennis tournament, in Parma, Monday, May 17, 2021. Serena Williams earned her first victory in more than three months by beating 17-year-old qualifier Lisa Pigato 6-3, 6-2 in the first round of the Emilia-Romagna Open. Williams accepted a wild-card invitation for the Parma tournament after losing her opening match at the Italian Open last week. (AP Photo/Marco Vasini)
Serena Williams posts 1st victory in more than 3 months

PARMA, Italy (AP) — Serena Williams earned her first victory in more… Continue reading

In this Oct. 21, 2014 file photo, people pass an AT&T store in New York's Times Square. AT&T will combine its media operations that include CNN HBO, TNT and TBS in a $43 billion deal with Discovery, the owner of lifestyle networks including the Food Network and HGTV. The deal announced Monday, May 17, 2021, would create a separate media company as households increasingly abandon cable and satellite TV, looking instead at Netflix, Amazon Prime Video, Facebook, TikTok and YouTube. (AP Photo/Richard Drew, File)
AT&T, Discovery join media brands as cord-cutting encroaches

NEW YORK (AP) — AT&T will combine its massive media operations that… Continue reading

The Minnesota Wild celebrate their overtime victory over the Vegas Golden Knights in Game 1 of a first-round NHL hockey playoff series Sunday, May 16, 2021, in Las Vegas. (AP Photo/David Becker)
Eriksson Ek’s OT goal lifts Wild past Vegas 1-0

LAS VEGAS (AP) — Joel Eriksson Ek’s goal at 3:20 of overtime… Continue reading

Most Read