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Olds College brands new beers

The Olds College is busy branding these days — but livestock aren’t involved.
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The Olds College is busy branding these days — but livestock aren’t involved.

The college recently announced the names for its four commercial beers: Aggie Ale, Old Skhool, Hay City and Prairie Gold. And on Thursday it unveiled the logo for its new teaching brewery.

That logo highlights the importance of wheat and hops in the brewing process, while also recognizing the educational role of the brewery, said the college in a release.

“We believe that the brewery’s logo reflects the balance between our history and innovation that will launch this unique brewery into the educational marketplace,” said Peter Johnston-Berresford, co-ordinator for the Olds College brewmaster and brewery operations management program.

Scheduled to begin training students this September, the teaching brewery will be the only facility of its kind in Western Canada.

“Our students will be exposed to every aspect of the brewing industry, from the field to distribution,” said Karsten Henriksen, dean of Environment and Continuing Education at the college.

“In addition to the full-time diploma program, the college is offering numerous continuing education courses relative to this discipline.”

The four beer names were chosen from submissions received as part of a contest. They came from Bernie Dyck of Calgary, Cole Littlechilds of Lac La Biche, Alberta Rachel Maud-Clarke of Olds and Lyne Dijkman of Shemogue, N.B.

Each winner is receiving a framed, limited edition beer label for each of the four Olds College beers, a VIP tour of the teaching brewery, the opportunity to be a “brewer for a day” and an invitation to a VIP reception at the teaching brewery’s grand opening.

Revenue generated from the sale of the Olds College beers will be used to support the program.

A retail outlet will carry the four beers, as well as samples of seasonal and student beers.