Ontario to allow cannabis retailers to sell online and over the phone

TORONTO — Cannabis retailers will soon be able to sell products online or over the phone for in-store pick-up as the Ontario government adopts a “click-and-connect” sales model to expand access to legal marijuana.

Finance Minister Rod Phillips announced the proposed changes in the government’s fall economic statement Wednesday, saying they will decrease waits for cannabis and help combat the black market.

The shift comes as the Progressive Conservative government pledges to lift a cap it imposed on the number of cannabis stores in Ontario.

“All of the provincial jurisdictions are learning and trying to make sure that we take the best approach,” Phillips said. “Our priorities are getting rid of black market cannabis and safety in our communities.”

The government had initially said there would be no cap on the number of retail pot shops after cannabis was legalized. That decision marked a change of course from the previous Liberal government, which created the Ontario Cannabis Store and had planned to tightly control cannabis sales through government-owned stores similar to the LCBO.

But a supply shortage prompted the Tory government last December to cap the initial number of pot retail licences to just 25 so operators would be able to open.

The number of legal pot outlets in Ontario is increasing from 25 to 75 this fall.

The government also said Wednesday it will allow licensed producers to have retail stores on each of their production sites to further increase access.

The Tories had planned to allow that after coming to power in 2018 but did not enact the necessary regulations when the supply shortage caused them to cap the number of retail stores.

The government said Wednesday it will amend legislation and provincial regulations to make the changes but has given no immediate timeline when they will take effect.

Omar Yar Khan, a vice president at strategy firm Hill+Knowlton who advises cannabis sector clients, said the changes will help encourage customers to move from the black market to legal retailers.

“In an era where customers are used to an Amazon Prime experience … anything the government can do to allow these legal markets to reach consumers on channels they’re already on is a step in the right direction,” he said.

Khan said the government needs to uncap the retail market if it wants to continue to fight the illicit market.

“They need to move fast on that, and I think they will,” he said.

One consumer advocacy group praised the move towards “click-and-connect” sales but said the government could have gone further.

“It makes the legal market more consumer-friendly by increasing access and allowing consumers to place orders and pick them up … but it would be that much better if they coupled that with the ability for stores to provide deliver services,” said David Clement, manager of North American affairs for the Consumer Choice Center.

Clement said the changes that allow pot producers to open retail space could create a tourism industry around cannabis.

“If you go to brewery or a distillery, often you can take a tour or talk to the master brewer,” he said. “That on-site selling opportunity has been used to provide consumers with other experiences they otherwise wouldn’t have.”

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Council approved a $3 million grant and a $19 million loan Tuesday to help keep Westerner Park sustainable. (Advocate file photo)
Red Deer city council approves $22M to keep Westerner Park viable after emotional debate

It’s vital ensure future success for the huge economic generator, says mayor

Red Deer Rebels goalie Chase Coward tries to find a loose puck during WHL action at the Centrium earlier this season. (Photo by ROB WALLATOR/Red Deer Rebels)
Changes on the horizon for Red Deer Rebels next season

New coach, roster adjustments among top priorities for Sutter this offseason

Renovations and construction have begun at Red Deer Dream Centre. (Photo contributed)
Renovations underway at Red Deer Dream Centre

Christian-based addictions treatment centre

Red Deer County's municipal planning commission gave approval for a new directional sign for a business located near Elnora.
(Image from Red Deer County)
Red Deer County garden centre and winery gets sign approved

Delidais Estate Winery and DA Gardens is located near Elnora

Alberta Premier Jason Kenney. THE CANADIAN PRESS/Jason Franson
Here is a list of latest COVID-19 restrictions in effect in Alberta

New mandatory health restrictions are now in effect in Alberta. Additional restrictions… Continue reading

Boston Bruins left wing Nick Ritchie (21) and Washington Capitals defenseman Brenden Dillon (4) battle for the puck during the first period of an NHL hockey game, Tuesday, May 11, 2021, in Washington. (AP Photo/Nick Wass)
Raffl’s late goal pushes Capitals past Bruins, 2-1

Raffl’s late goal pushes Capitals past Bruins, 2-1

Chicago Blackhawks left wing Alex DeBrincat (12) celebrates with teammates after scoring a goal during the second period of an NHL hockey game against the Florida Panthers in Chicago, Saturday, May 1, 2021. (AP Photo/Nam Y. Huh)
Toews’ question chases Chicago Blackhawks into offseason

Toews’ question chases Chicago Blackhawks into offseason

Wheeler has two goals, two assists as Winnipeg Jets clinch third in North Division

Wheeler has two goals, two assists as Winnipeg Jets clinch third in North Division

Depleted Raptors drop a 115-96 decision to Leonard and Clippers

Depleted Raptors drop a 115-96 decision to Leonard and Clippers

Denis Shapovalov, of Canada, tosses the ball for a serve to Ilya Ivashka, of Belarus, during the Miami Open tennis tournament Saturday, March 27, 2021, in Miami Gardens, Fla. THE CANADIAN PRESS/AP/Wilfredo Lee
Canadian Felix Auger-Aliassime upsets Diego Schwartzman at Italian Open

Canadian Felix Auger-Aliassime upsets Diego Schwartzman at Italian Open

Philadelphia Flyers' James van Riemsdyk (25) and Sean Couturier (14) celebrate past New Jersey Devils' Yegor Sharangovich (17) after a goal by van Riemsdyk during the third period of an NHL hockey game, Monday, May 10, 2021, in Philadelphia. (AP Photo/Matt Slocum)
Flyers drop from trendy East favorite to another lost season

Flyers drop from trendy East favorite to another lost season

André Gauthier is shown in a handout photo. Gauthier, a Canadian geologist who spent six years in and out of jail in Dubai after he allegedly uncovered fraud in a gold company, finally is back home in Quebec City after his release last week. THE CANADIAN PRESS/HO-Detained in Dubai MANDATORY CREDIT
Canadian geologist detained in Dubai for six years is back home after charges dropped

Canadian geologist detained in Dubai for six years is back home after charges dropped

This undated photo provided by the North Dakota Game and Fish Department shows a group of bighorn sheep in North Dakota. Alberta's environment department has known for years that toxins from old coal mines are contaminating populations of the province's official animal, the bighorn sheep. THE CANADIAN PRESS/AP-Craig Bihrle/North Dakota Game and Fish Department via AP, File
Alberta government knew bighorn sheep contaminated with coal mine selenium: scientist

Alberta government knew bighorn sheep contaminated with coal mine selenium: scientist

Most Read