Ponoka’s Twisted Label is No. 1 storefront in Canada

Ladies’ fashions boutique ‘taking off’ during COVID-19

Twisted Label owner Kris Millar in a promotional photo. (Facebook)

Twisted Label owner Kris Millar in a promotional photo. (Facebook)

For the fourth year in a row Ponoka’s own Twisted Label has been named the number one Storefront Boutique of the Year for all of Canada.

Twisted Label, a trendy clothing store catering mostly ladies’ fashions located on 51 Ave., was also the reserve (runner up) for the combined category of best storefront and online store in the 2020 Boutique Awards.

“It’s mind-boggling to me, actually,” said owner Kris Millar of again taking first place nation-wide.

“I’m finding myself not having the words to describe how extremely grateful I am.”

It’s also the third year the boutique has been the reserve winner for best overall, after winning first place four years ago.

“The Ponoka and District Chamber of Commerce is proud of our member Twisted Label for receiving this prestigious award. It shows the caliber of businesses we have here in Ponoka,” said Heather Bendera, chamber executive manager, in a provided statement.

READ MORE: Ponoka’s Twisted Label Boutique wins national boutique awards

Before starting her entrepreneurial journey with Twisted Label five years ago, Millar had been running the family ranch with her mom for 27 years. She fully renovated the store when she became the owner, and a hometown, country chic-feel is evident in the store’s style.

The hours she puts in to make the boutique what it is, is a lot of time away from her family, but she says it’s “totally worth it.”

Millar credits the support of the community, her customers, who vote for her each year, and her staff, for the success of the boutique.

Although Millar says COVID-19 definitely “put a kink in things,” the boutique was able to adapt, shifting to online sales, both on their website and Facebook.

The store innovated, with live Facebook sales twice a week and creating an online catalogue on their website, while still striving to stay connected with customers.

Curbside pickup has also been available since March when shutdowns began.

And from the feedback from her customers, she achieved that.

Millar says many people sent messages telling her how much they’ve appreciated how her efforts to reach out to customers helped them feel a sense of normalcy.

“I’m extremely proud of how we’ve been able to adapt to the current times,” said Millar.

“My amazing staff helped me tremendously.”

Not only is the boutique surviving COVID-19, it is thriving.

While Millar doesn’t want to boast when so many businesses are suffering right now, she admits sales have never been better.

“Our business has actually taken off,” she said.

Millar is also in the running for The Ponoka Chamber of Commerce’s Business Person of the Year award and Twisted Label has been nominated for Small Business of the Year.

The chamber’s annual business awards will be held virtually on Oct. 23.

“We are extremely, extremely grateful for our customers, because without them, we wouldn’t be here and none of this would be happening,” said Millar.

The physical store is set to reopen on Nov. 6. for in-person shopping from 11 a.m. to 4 p.m. on Fridays and Saturdays. COVID-19 restrictions and measures will be in place.

For more information, check out their Facebook page or visit them at twistedlabel.ca.

Like us on Facebook and follow us on Twitter

BusinessCoronavirus

Just Posted

Patrons practice on a putting green as the Whitestone Bridge looms in the distance at Trump Golf Links at Ferry Point in the Bronx borough of New York on Tuesday, May 4, 2021. Former President Donald Trump has a rich history of fighting back when he’s down and making others pay, and that’s exactly how he intends to deal with New York City over its plans to fire his company from running the city golf course. (AP Photo/John Minchillo)
Dump Trump? Kicking him off NYC golf course may not be easy

Trump Organization has been reeling after the Capitol riots

A photo illustration made December 14, 2012 in Montreal shows a computer in chains. THE CANADIAN PRESS/Ryan Remiorz
Irish health system says it’s targeted in ransomware attack

Health care systems have been a target before

A woman wearing a mask talks on her phone near an exhibition depicting a rover in Mars in Beijing on Friday, May 14, 2021. China says its Mars probe and accompanying rover are to land on the red planet sometime between early Saturday morning and Wednesday Beijing time. (AP Photo/Ng Han Guan)
China Mars rover to land between Saturday and Wednesday

Only the United States has successfully landed a spacecraft on Mars

Smoke rises following Israeli airstrikes on a building in Gaza City, Thursday, May 13, 2021. Weary Palestinians are somberly marking the end of the Muslim holy month of Ramadan, as Hamas and Israel traded more rockets and airstrikes and Jewish-Arab violence raged across Israel. (AP Photo/Hatem Moussa)
Palestinians flee as Israeli artillery pounds northern Gaza

Israel called up 9,000 reservists as fighting intensifies

Bo’s Bar and Grill owner Brennen Wowk said the hospitality industry is looking for more clarity from the province around what conditions must be met to allow for restaurants reopening. (Advocate file photo)
Frustated restaurant owners want to know government’s reopening plan

Restaurant owners feel they are in lockdown limbo

A used protective face mask is seen discarded on the ground in Vancouver, B.C. in May 2020. (Ashley Wadhwani/Black Press Media)
Medical exception letters required for Albertans who don’t wear masks in public areas

EDMONTON — Alberta has moved to close loopholes people might use as… Continue reading

Team Canada’s head coach Troy Ryan talks with players before the start of the of the Rivalry Series at the Save-On-Foods Memorial Centre in Victoria, B.C., on Monday, February 3, 2020. Ryan of Spryfield, N.S., has been named head coach of Canada’s women’s hockey team for the 2022 Winter Olympics in Beijing.THE CANADIAN PRESS/Chad Hipolito
Troy Ryan to coach Canadian women’s hockey team in 2022 Winter Olympics

Ryan was Canada’s assistant coach from 2016 to 2019

FILE- In this April 19, 2021, file photo, people wearing masks as a precaution against the coronavirus wait to test for COVID-19 at a hospital in Hyderabad, India. Misinformation about the coronavirus is surging in India as the death toll from COVID-19 rises. Fueled by anguish, distrust and political polarization, the claims are further compounding India’s crisis. (AP Photo/Mahesh Kumar A, File)
Misinformation surges amid India’s COVID-19 calamity

Distrust of Western vaccines and health care also driving misinformation

FILE - In this Friday March 6, 2020, file photo, Britain’s Prince Harry visits the Silverstone Circuit, in Towcester, England. In an episode of the “Armchair Expert” podcast broadcast Thursday, May 13, 2021, Prince Harry compared his royal experience to being on “The Truman Show” and “living in a zoo.” (Peter Nicholls/Pool Photo via AP, File)
Prince Harry thought about quitting royal life in his 20s

Feared his family would have to deal with the same spotlight that was on his late mother

Opinion
Mental health: Gossiping, backbiting and forming factions is unhealthy

We all know of dysfunctional organizations, which can be as troublesome as… Continue reading

Family practice physician Christina Tuomi, D.O., (right) gets Homer's first dose of Pfizer's COVID-19 vaccine from Emergency Department nurse Steve Hughes (left) on Thursday, Dec. 17, 2020 at South Peninsula Hospital in Homer, Alaska. Tuomi has been the hospital's medical lead throughout the pandemic. (Photo courtesy Derotha Ferraro/South Peninsula Hospital)
Alberta physicians: Vaccines are our path forward

As the AMA representatives for Alberta’s family physicians, we were immensely relieved… Continue reading

Vancouver Canucks' Nils Hoglander, right, is checked by Calgary Flames goalie Jacob Markstrom during third-period NHL hockey action in Calgary, Thursday, May 13, 2021.THE CANADIAN PRESS/Jeff McIntosh
Lindholm, Tkachuk lead Calgary Flames in 4-1 win over Vancouver Canucks

Lindholm, Tkachuk lead Calgary Flames in 4-1 win over Vancouver Canucks

Most Read