Rogers, Bell take ad battle to court

TORONTO — Rogers Communications Inc. (TSX:RCI.B) will take its rivalry with Bell Mobility to a B.C. courtroom Thursday in an attempt to stop its competitor from perpetuating claims that Rogers says are false and misleading.

TORONTO — Rogers Communications Inc. (TSX:RCI.B) will take its rivalry with Bell Mobility to a B.C. courtroom Thursday in an attempt to stop its competitor from perpetuating claims that Rogers says are false and misleading.

Rogers’ statement of claim says BCE Inc.’s (TSX:BCE) Bell Mobility cannot promote its network as being Canada’s largest, because it is shared with Telus Corp. (TSX:T).

Rogers says data suggesting Bell’s network is the most reliable and fastest is misleading because it was compiled before the network launched last month.

Rogers is also taking aim at Bell’s claims to have the “best” and “most powerful network” because it says those statements are not quantifiable.

Rogers launched legal action against Bell Canada and Bell Mobility on Dec.1 after losing its own battle against Telus over Rogers’ claim to be Canada’s most reliable network.

Rogers is asking the court to force Bell to remove the ads in an injunction similar to the one imposed on Rogers, which forces it to remove any advertising that claims it has Canada’s most reliable wireless network.

The order came after Telus asked a B.C. court to prevent Rogers from continuing to make the long-standing claim. The judge agreed with Telus’s argument that new networks put in place last month by it and Bell Canada have made it impossible for Rogers to claim superiority.

The judge ordered Rogers to remove its television, radio and newspaper ads, flyers and posters on Dec. 3, with a final deadline of Dec. 18.

A B.C. Appeal Court judge upheld the injunction Dec. 4.

The court battles between Canada’s three biggest wireless companies comes after Bell and Telus upgraded their wireless networks last month, and reflects the cutthroat competition that is beginning to emerge as all three companies compete to sell Apple Inc.’s (Nasdaq:AAPL) iPhone smartphone.

The three providers, which control about 90 per cent of Canada’s wireless market, are also preparing to fend off a new wave of rivals.

Just Posted

PHOTOS: Buccaneers battle Wolfpack in AFL semifinal

The Central Alberta Buccaneers battled the Calgary Wolfpack in the Alberta Football… Continue reading

Raising awareness for Bikers Against Child Abuse

Second annual Raise A Ruckus Against Child Abuse was held at the Red Deer Radisson Hotel Saturday

Central Alberta Yogathon cancelled Saturday

Due to air quality concerns the fourth annual event will take place Sept. 15

City Hall Park construction begins next week

Construction to update Red Deer’s City Hall Park is set to begin… Continue reading

PHOTOS: Jazz at the Lake begins

The 16 annual event began Friday and runs until Sunday in Sylvan Lake

WATCH: Medicine River Wildlife Centre opens new playground

The grand opening of the playground was Saturday morning

Thousands to attend funeral service for officers killed in Fredericton shooting

FREDERICTON — Hundreds of people have lined the route of a funeral… Continue reading

Calgary police officer seriously injured

CALGARY — The Calgary Police Service says one of its officers was… Continue reading

Canadians react to death of former UN secretary-general Kofi Annan at age 80

MONTREAL — Canadian politicians are adding their voices to the international reaction… Continue reading

‘Four of a dozen kids will not make it:’ Tina Fontaine’s family healing together

WINNIPEG — Melissa Stevenson was just starting her career 18 years ago… Continue reading

No winning ticket for Friday night’s $16 million Lotto Max jackpot

TORONTO — No winning ticket was sold for the $16 million jackpot… Continue reading

Hundreds of neo-Nazis march in Berlin, protected by police

BERLIN — Hundreds of neo-Nazis waving flags with the colours of the… Continue reading

Romanian trucker is Genoa bridge’s 43rd victim

GENOA, Italy — The Latest on the Italy bridge collapse (all times… Continue reading

1 dead, 6 injured after building collapse in Nigeria capital

ABUJA, Nigeria — An emergency response chief says one person is dead… Continue reading

Most Read

Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month