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Rogers launching new customer loyalty program

Rogers Communications has chosen Red Deer as the market in which to launch a new customer loyalty program.The Canadian communications and media company introduced Rogers First Rewards to the city on Monday.

Rogers Communications has chosen Red Deer as the market in which to launch a new customer loyalty program.

The Canadian communications and media company introduced Rogers First Rewards to the city on Monday.

It allows customers to earn points that can be redeemed for products and services like wireless travel packs and unlimited text messaging.

The program is being rolled out across the country this year and into 2014, with Rogers customers in Red Deer the first to join.

A Rogers spokesperson told the Advocate that the city’s size and location were considered appropriate for the company to gauge public reaction.

She added that the rollout will continue on a phased basis, with the program modified in response to feedback.

Rogers customers are enrolled in the program automatically, with existing subscribers notified by email or mail. They will be assigned to a tier, and point accrual rate, based on their average spending on Rogers services.

Points can be redeemed online.