Shopify to open U.S. fulfilment centres as part of expanded offerings

TORONTO — Shopify Inc. has launched a network of fulfilment centres in the United States to expand its suite of offerings for merchants in the competitive world of online retail.

The network will allow merchants large and small to gain access to advanced logistics technology and simplified warehousing and shipping, chief product officer Craig Miller said.

“We’ve taken something that used to be costly, complex, and well, convoluted, and made it totally approachable,” he said.

Speaking at Shopify’s annual Unite conference in Toronto on Wednesday, Miller said the network will also give merchants more control, both over the customer experience through things like branded shipping boxes, and over the actual sales data.

Without naming Amazon, a key rival in the space, Miller said some order fulfilment companies are using data to create unfair competition.

“Recently we’ve started to see market chasers using data like order volume to actually decide to create knock-off products for less money and lower quality, potentially competing with the actual merchants.”

The network will initially be rolled out to qualifying merchants who ship between 10 and 10,000 items a day, with plans to expand it to anyone who sells between three and 30,000 items a day, he said.

Shopify plans to spend over $1 billion over the next few years on the network.

The company did not disclose if and when it will expand the fulfilment network into Canada.

The network is part of the company’s strategy to reduce areas of friction, and level the playing field for everyday entrepreneurs, CEO Tobi Lutke said.

“Shopify is driven towards pain, wherever there is pain in the experience of building the kind of businesses we celebrate on stages like this,” he said.

“We want to have a conversation about how far can we take this idea of making it more approachable and simpler for more people to reach for their own independence, and build the kind of businesses that they might have always wanted to build.”

Other announcements at the conference included support for 3D imaging, more language and currency offerings, updated designs for online stores and point-of-sale, and a new platform for larger merchants.

Shopify, which says it has 820,000 merchants as customers, is a technology platform that helps retailers sell merchandise online.

Just Posted

Thousands of Albertans flock to Westerner Days on last day

Central Albertans took advantage of Sunday’s sunshine and flocked to Westerner Days… Continue reading

Former Humboldt Broncos player who survived bus crash hopes for spot on team

RED DEER, Alta. — A former Humboldt Broncos player whose back was… Continue reading

Man and dog dead after early morning house fire in Lethbridge

LETHBRIDGE, Alta. — Officials say a man and a dog are dead… Continue reading

Ottawa fights planned class action against RCMP for bullying, intimidation

OTTAWA — The federal government is fighting a proposed class-action lawsuit against… Continue reading

May says Greens will work with any party that has a serious plan for the climate

OTTAWA — With three months until Canadians vote in the next federal… Continue reading

Fashion Fridays: 5 casual summer dress styles

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

A year later, ceremony commemorates victims of the Danforth shooting

TORONTO — The names of the two people killed in a shooting… Continue reading

Relief in sight for southeastern Canada following weekend heat wave

MONTREAL — Relief is in sight for sweltering Canadians after a weekend… Continue reading

Trudeau’s former right-hand adviser playing role in Liberal election campaign

OTTAWA — With three months to go now until the election, the… Continue reading

Hotels face battle over whether to help US house migrants

DETROIT — There’s a new target in the clash over immigration: hotels.… Continue reading

Thousands visit Illinois governor mansion after renovations

SPRINGFIELD, Ill. — Thousands of people have visited the Illinois governor’s mansion… Continue reading

Canadian high school science courses behind on climate change, says UBC study

VANCOUVER — High school students in Canada may not be getting the… Continue reading

‘Us and them’: influence of Quebec anglos on decline with new Coalition government

MONTREAL — Last March, Quebec Premier Francois Legault made a mocking remark… Continue reading

Japanese Canadians call on B.C. to go beyond mere apology for historic racism

VANCOUVER — Japanese Canadians across the country are meeting to discuss how… Continue reading

Most Read