Starbucks says it is pausing its social ads while talking with civil rights organizations and its media partners about how to stop hate speech online. AP photo

Starbucks latest to say it will pause social media ads

Starbucks said Sunday that its actions were not part of the “#StopHateforProfit” campaign

Starbucks is the latest company to say it will pause social media ads after a campaign led by civil rights organizations called for an ad boycott of Facebook, saying it doesn’t do enough to stop racist and violent content.

Starbucks said Sunday that its actions were not part of the “#StopHateforProfit” campaign, but that it is pausing its social ads while talking with civil rights organizations and its media partners about how to stop hate speech online.

The coffee chain’s announcement follows statements from Unilever, the European consumer-goods giant behind Ben & Jerry’s ice cream and Dove soap; Coca-Cola; cellphone company Verizon and outdoors companies like Patagonia, Eddie Bauer and REI; film company Magnolia Pictures; jeans maker Levi’s and dozens of smaller companies. Some of the companies will pause ads just on Facebook, while others will refrain from advertising more broadly on social media.

In response to companies halting advertising, Facebook executive Carolyn Everson said earlier this week the social networking platform is committed to purging hateful content from its services.

“Our conversations with marketers and civil rights organizations are about how, together, we can be a force for good,” said Everson, vice-president of Facebook’s global business group.

Facebook’s market value dropped Friday by more than 8%, or about $50 billion, as more companies said they would pause ads. Twitter stock also dropped more than 7% Friday.

Sarah Personette, vice-president of global client solutions at Twitter, said Friday the company’s “mission is to serve the public conversation and ensure Twitter is a place where people can make human connections, seek and receive authentic and credible information, and express themselves freely and safely.”

She added that Twitter is “respectful of our partners’ decisions and will continue to work and communicate closely with them during this time.”

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Red Deer up to four active COVID-19 cases

Province announced 77 new confirmed cases across Alberta Friday

Red Deer woman loses student visa, ‘has no choice but to leave’ Canada

Victoria Forschle and her family came to Canada in 2008

Agriculture trade show is a must, says Red Deer chamber

Red Deer & District Chamber of Commerce promotes trade show

$21M of improvements to be made to Olds College

More than $21 million in improvements will be made to Olds College,… Continue reading

Canadian economy adds 953,000 jobs in June, unemployment rate falls

OTTAWA — Nearly one million more Canadians had jobs in June than… Continue reading

Survey suggests 40 per cent of Alberta doctors have considered leaving province

CALGARY — A survey by the Alberta Medical Association suggests more than… Continue reading

NHL, NHLPA ratify RTP, CBA extension; Toronto, Edmonton unveiled as hub cities

TORONTO — The NHL remains on course to resume its pandemic-delayed season… Continue reading

Fast-moving Tropical Storm Fay makes landfall in New Jersey

NEW YORK — Fast-moving Tropical Storm Fay made landfall in New Jersey… Continue reading

‘Are you wearing protection?’: Daters struggle with COVID-19 compatibility

WASHINGTON — A federal judge in Baltimore on Friday struck down a… Continue reading

Red Deer sports groups sticking to racially sensitive names for now

Professional sports teams Edmonton Eskimos and Washington Redskins are reviewing their team names

Genetic non-discrimination law is constitutional, Supreme Court says

OTTAWA — In a split decision, the Supreme Court of Canada has… Continue reading

Most Read