Brick Brewing’s lime beer attracts suit
Brick Brewing Co. Ltd. (TSX:BRB) says it is being taken to court by the world’s largest beer maker, which claims the Ontario company has violated the trademarks and copyrights for Bud Light Lime. Brick says Anheuser-Busch, Inc. and Labatt Brewing Co., both subsidiaries of the world’s largest beer company, are seeking an injunction from the Federal Court of Canada. The beer giants also want compensation from the Waterloo, Ont.-based company or an accounting of profits from Brick’s sales of Red Baron Lime beer. Brick says it has had the Red Baron trademark for more than 20 years and did its research before launching the lime version of its beer this month. The Ontario beer maker says a suit by the subsidiaries of Anheuser-Busch InBev wasn’t a surprise and described it as a standard tactic to eliminate competition. Brick says it will defend itself from the legal challenge. Labatt accused Brick of piggy-backing on Bud Light Lime’s label, packaging and other design elements calling Brick’s labels and secondary packaging “very similar” to Bud Light Lime.
Bell, microsoft end online partnership
As more readers go online for free content, Bell (TSX:BCE) and software company Microsoft Corp. (Nasdaq:MSFT) are ending their website partnership to run their own sites and compete for ads. “With us seeing this exponential growth over the last five years, we can have two portals that are very profitable,” said Gary Anderson, Bell’s vice-president responsible for Sympatico.ca. Consumers who go to Sympatico.MSN.ca will be redirected on Tuesday to Bell’s Sympatico.ca. Microsoft will operate MSN.ca, ending an online partnership that was launched in 2004. Bell and Microsoft said Monday that growth in online advertising has made it possible for them to operate their own sites.