Tourism committee recognized

A partnership involving nine municipalities and a tourism association from the region has been recognized for a promotional program.

A partnership involving nine municipalities and a tourism association from the region has been recognized for a promotional program.

The Central Alberta Tourism Committee received the 2009 Alto Award for Marketing Partnership during the Travel Alberta Industry Conference in Banff this week. The committee was nominated for its Alberta Sweet 16 program, which highlighted events and activities in Central Alberta during the 16 weeks between the May and September long weekends.

The Central Alberta Tourism Committee consists of the towns of Innisfail, Lacombe, Ponoka, Rimbey, Rocky Mountain House, Stettler, Sylvan Lake and Wetaskiwin, as well as Red Deer County and Tourism Red Deer. Events promoted ranged from the Stettler Art Walk May 16 to 18, to Rimbey’s Classic Embroidery Demolition Derby on Sept. 27.

Dean Schweder, Rocky’s tourism and economic development co-ordinator, said it’s satisfying to be recognized by peers in the tourism industry. He added that members of the regional committee see the benefits of co-operative marketing.

“With our (Alberta Sweet 16) website, last year we had 9,000 visitors; this year we had almost 18,000 visitors.”

Organizers of the various events have indicated that attendance increased during this period.

The collaborative marketing campaign, which also highlights winter activities and events in the region, was initiated in 2008.

Other winners of 2009 Alto Awards were the Jasper Discovery Trail Interpretive Project in the Friends of Tourism category, Calaway Park for Service Excellence, Pine Bungalows in Jasper for Sustainable Tourism, Lisa Monforton of Calgary for Tourism Media, the Ukrainian Cultural Heritage Village for Marketing Excellence with a budget up to $5,000, Heritage Park for Marketing Excellence with a budget over $5,000, and GPS Tour Guide Inc. for Alberta Pride.

Edgar Farms of Innisfail was a finalist for a Marketing Excellence award for its Get Into the “SPEAR IT” of Spring! asparagus festival campaign.

Other finalists for the Marketing Partnership award were Agenda Sport Marketing for Winsport Canada and the Reel Adventures — Alberta Movie Maps Partnership.

The Central Alberta Tourism Committee was a finalist for the award last year, but won’t be eligible in that category in the future. Schweder said he hopes the committee will be nominated in another award category for 2010.

Just Posted

Cannabis legalization won’t impact one Red Deer pot dispensary

Nothing changes for Compass Cannabis Clinic in Red Deer despite legalization

Cannabis retail store will open later in October in Red Deer

Two cannabis stores coming to downtown Red Deer

Neighbours drop opposition to Red Deer County communications tower

Communication tower to be located in Balmoral Heights

Legal cannabis comes with many unknowns: Red Deer County councillors

Councillors question how rural municipalities will be able to enforce cannabis regulations

Kitten season puts pressure on Red Deer shelter

More public education needed to control cat population

WATCH: Two weeks away from Canadian Finals Rodeo in Red Deer

In just two weeks, Ponoka’s Shayna Weir will compete with the best… Continue reading

‘Start low, go slow’: Experts walk bud beginners through cannabis 101

With the countdown to cannabis legalization Wednesday ticking towards 4-20, some novice… Continue reading

NHL stays with status quo as Canada pot legalization looms

As Riley Cote took and delivered countless punches over more than a… Continue reading

Paul Stanley: Kiss farewell tour could include ex-members

ATLANTIC CITY, N.J. — It won’t be all night, but former members… Continue reading

Judge tosses Stormy Daniels’ defamation suit against Trump

WASHINGTON — A federal judge dismissed Stormy Daniels’ defamation lawsuit against President… Continue reading

Canada open to growing trade with China now that USMCA is a done deal: PM

TORONTO — Canada is open to doing more business with China now… Continue reading

Pot shop raids “highly unlikely” on Wednesday: head of police chiefs

VANCOUVER — Police departments across Canada are fully prepared for marijuana legalization… Continue reading

Campers will be able to smoke cannabis at campsites in Canada’s national parks

Parks Canada says visitors should do their research on cannabis before going… Continue reading

U.S. pot firms urge Trump to deny Canadian producers’ ‘competitive advantage’

WASHINGTON — An American cannabis producer is warning President Donald Trump that… Continue reading

Most Read