KAMLOOPS, B.C. — When Christopher Kahle lost his job as a copy writer at a Vancouver firm, he didn’t pick up the classifieds to find his next gig.
He instead turned to Twitter, the social networking and micro-blogging service, and ended up landing a job that’s long been his dream.
Kahle invited Twitter users to send messages, or tweets, to prominent U.S. advertising firm Crispin Porter + Bogusky.
He offered to donate $1 to charity for each of the first 200 users who messaged the company’s co-chairman, Alex Bogusky, on his behalf.
Bogusky was so impressed with the plan that he hired Kahle, who starts what he hopes will be a three-year stint with the company next week.
Kahle, who attended high school in Kamloops, is now getting more advertising than he’d ever imagined.
“It caught fire in the ad industry and hundreds of people are writing about it,” Kahle said.
Twitter is distinguished by the brevity and frequency of its application.
Queries simply ask, “What are you doing right now?” and responses are limited to 140 characters.
Crispin Porter + Bogusky is tuned into trends in technology, which led Kahle to adopt the unorthodox approach.
“They’re really about using new media, so I was kind of willing to take a risk on it,” Kahle said.
“When they hired me it was pretty exciting because I’ve been wanting (to) work for them for some time.”