Website aims for broader audience

Cyber-visitors to Central Alberta have a new window through which to look.

Cyber-visitors to Central Alberta have a new window through which to look.

Central Alberta Economic Partnership launched its new website on Wednesday, with a variety of changes to enhance the electronic connection for outsiders.

These include new or improved information about living, investing and doing business in Central Alberta.

“The redesigned website is to provide relevant and current information for a broader audience: for those looking to start or expand a business, work in the region, or move through the region,” said CAEP chair Al Kemmere.

Sean Garrett, an account executive with Donovan Creative Communications — the Edmonton company that redesigned the website — described its new content.

This includes information about businesses and properties for sale in the region, the advantages of living and doing business in Central Alberta, links to member communities, immigration-related resources, information about local employment and educational opportunities, and business success stories.

“The ultimate goal of this project was to make the Central Alberta Economic Partnership’s website a better tool for stimulating economic development in the region, as well as act as a first point of contact for potential immigrants looking to immigrate to Central Alberta.”

The content, he said was developed around the needs of three demographic groups: businesses, investors and immigrants.

Kemmere, who is a Mountain View County councillor, described the new website as a “one stop resource” that fits the needs of CAEP’s three pillars: community readiness, labour attraction and investment attraction.

“We’ve got probably the best part of the world right here in Central Alberta. We just need the rest of the world to know about it.”

The CAEP website’s address is unchanged at www.centralalberta.ab.ca.

CAEP is a regional economic development alliance with 43 member municipalities and 14 associate members in the region.

hrichards@bprda.wpengine.com

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