Westerner, hotels partner up

A Red Deer hotel group has struck a deal with Westerner Park that includes naming rights for some of the facilities there.

A Red Deer hotel group has struck a deal with Westerner Park that includes naming rights for some of the facilities there.

Under the five-year partnership agreement, Gasoline Alley Holiday Inn & Suites, its Boulevard Restaurant & Lounge, and Holiday Inn Express will become official title sponsors of Westerner Park’s Trailblazer Room and Chalet, as well as its 19th Street Market, which operates during the Westerner Days Fair & Exposition.

Westerner Park CEO John Harms confirmed that the two facilities will be renamed the Holiday Inn Trailblazer Room and the Holiday Inn Chalet.

The 19th Street Market will also carry the Holiday Inn brand, he added.

The agreement will result in referrals and recommendations between Westerner Park and Holiday Inn, said Harms.

For instance, Westerner Park customers who book the Trailblazer Room or the Chalet, and exhibitors in the 19th Street Market, will be referred to the Holiday Inn and given a preferred room rate.

“With both Holiday Inn properties located within minutes of Westerner Park, either is the perfect choice for our customers when looking for local hotel accommodations, a service that we currently cannot provide.”

Boulevard Restaurant will become the recommended caterer for Chalet events, although not for bookings in the Trailblazer Room, said Harms.

“Red Deer Catering has the exclusive rights on the grounds, with the exception of the Chalet,” he explained.

Holiday Inn is also expected to send business to Westerner Park.

“Often, we receive requests for functions that exceed the capacity of our banquet and trade shows facilities,” said Shazma Charania, an owner of Zainul & Shazma Holdings Ltd., which operates Holiday Inn & Suites and Holiday Inn Express.

“Now, a direct referral will be made to Westerner Park, ensuring that the business stays in Red Deer.”

Harms declined to disclose specific terms of partnership agreement, including the financial consideration paid by the Holiday Inn group.

A family-run company, Zainul & Shazma Holdings has operated in Red Deer since 1983.

In addition to its local hotel properties, it has a Holiday Inn Express & Suites in each of Hinton and Edson, as well as a Holiday Inn hotel in Hinton.

In April, the company announced plans to build two more hotels in north Red Deer in 2014 — a Holiday Inn Express and a Staybridge Suites, with these to be physically connected.

hrichards@bprda.wpengine.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Commander of the Royal Canadian Navy Vice-Admiral Art McDonald is seen during an interview with The Canadian Press in Ottawa, Wednesday, Dec. 11, 2019. Defence Minister Harjit Sajjan says Admiral Art McDonald has voluntarily stepped down as Chief of Defence Staff due to an investigation. THE CANADIAN PRESS/Adrian Wyld
Admiral Art McDonald steps aside as defence chief amid investigation

Lt.-Gen. Wayne Eyre appointed acting chief of the defence staff

Pumpjacks draw oil out of the ground near Olds, Alta., Thursday, July 16, 2020. A new report suggests the economic impact of the pandemic led to a massive increase in federal aid to Canada’s oil patch. THE CANADIAN PRESS/Jeff McIntosh
Pandemic increased direct aid to fossil fuel producers, new study shows

At least $1.9 billion in direct aid to traditional energy sector last year

Glen Carritt organized a United We Roll Canada convoy around May 2019 that travelled in 2019. An independent review said he breached council code of conduct rules multiple times. (File photo by Advocate staff)
Former Innisfail town councillor breached code of conduct many times, says review

Consultants say 29 of 36 alleged breaches by Glen Carritt had merit

Meteor spotted over Edmonton, Alta., on Feb. 22, 2021 by several, who took to social media to share their surveillance camera captures. (@KixxAxe/Twitter)
VIDEO: Fireball meteor streaks across sky, spotted by early-morning risers in Alberta, B.C.

Videos of the quick streak of light flashing across the sky before 6:30 a.m. MST

Calgary Flames goaltender David Rittich (33) makes a save on Toronto Maple Leafs left wing Jimmy Vesey (26) as Flames' Christopher Tanev (8) and Joakim Nordstrom (20) defend during first-period NHL action in Toronto on Wednesday, February 24, 2021. THE CANADIAN PRESS/Frank Gunn
‘Misunderstood’ Nylander ties game late, scores winner as Leafs beat Flames 2-1 in OT

‘Misunderstood’ Nylander ties game late, scores winner as Leafs beat Flames 2-1 in OT

Team Canada skip Kerri Einarson yells to her sweepers at the Scotties Tournament of Hearts in Calgary, Alta., Friday, Feb. 19, 2021.THE CANADIAN PRESS/Jeff McIntosh
Young Quebec team in the hunt to join Einarson, Homan in Hearts’ championship round

Young Quebec team in the hunt to join Einarson, Homan in Hearts’ championship round

A crane is used to lift a vehicle following a rollover accident involving golfer Tiger Woods, Tuesday, Feb. 23, 2021, in Rancho Palos Verdes, Calif., a suburb of Los Angeles. Woods suffered leg injuries in the one-car accident and was undergoing surgery, authorities and his manager said. (AP Photo/Mark J. Terrill)
Golf without Woods? Battered leg brings it closer to reality

Golf without Woods? Battered leg brings it closer to reality

Montreal Canadiens head coach Claude Julien looks towards the ice as his team takes on the Ottawa Senators during second period NHL action in Ottawa on Tuesday, Feb. 23, 2021. The Canadiens have fired head coach Julien and associate coach Kirk Muller. THE CANADIAN PRESS/Sean Kilpatrick
Montreal Canadiens fire head coach Claude Julien, associate coach Kirk Muller

Montreal Canadiens fire head coach Claude Julien, associate coach Kirk Muller

Canada midfielder Sophie Schmidt (13) attempts a shot on goal during the first half of a SheBelieves Cup women's soccer match against Argentina, Sunday, Feb. 21, 2021, in Orlando, Fla. THE CANADIAN PRESS/AP-Phelan M. Ebenhack
Canadian women exit SheBelieves Cup on losing note, blanked 2-0 by Brazil

Canadian women exit SheBelieves Cup on losing note, blanked 2-0 by Brazil

Supporters pray outside court in Stony Plain, Alta., on Wednesday, Feb. 24, 2021, as a trial date was set for Pastor James Coates of GraceLife Church. He is charged with holding Sunday services in violation of Alberta's COVID-19 rules and with breaking conditions of his bail release. THE CANADIAN PRESS/Jason Franson
Trial date for jailed Alberta pastor charged with breaking COVID-19 health orders

Trial date for jailed Alberta pastor charged with breaking COVID-19 health orders

Alberta Premier Jason Kenney shakes hands with Jason Nixon, government house leader and environment minister, after Nixon is sworn into office in Edmonton on April 30, 2019. THE CANADIAN PRESS/Jason Franson
Alberta eyes recall legislation, focuses on COVID-19 aid in spring sitting

Alberta eyes recall legislation, focuses on COVID-19 aid in spring sitting

CFL commissioner Randy Ambrosie attends a a news conference in Surrey, B.C., on Thursday, February 28, 2019. The CFL faces more challenges in its 2021 return than it did last year when it was forced to cancel its season due to the COVID-19 pandemic. THE CANADIAN PRESS/Darryl Dyck
CFL will have to appease more levels of government to get 2021 protocols approved

CFL will have to appease more levels of government to get 2021 protocols approved

Most Read