Westerner Days has come up big on marketing awards in Las Vegas.
At the recent International Association of Fairs and Exhibitions Convention, Westerner Park was the recipient of seven 2012 Hall of Honor Communications Awards in recognition of Westerner Days Fair and Exposition’s 2012 marketing campaign for fairs with attendance less that 100,000 (based on previous year).
Westerner Park submitted marketing and advertising campaign materials to the Communications Awards Program and placed in the following categories:
First — Category 1: Newspaper Ad (black and white)
First — Category 7b: Brochure Series (daily schedules)
First — Category 13: Media Guide/Press Kit
Second — Category 7a: Single Brochure (direct mail postcard)
Second — Category 19: Best Advertising Campaign
Third — Category 2: Newspaper Ad (colour)
Third — Category 17: Web Advertising
“Our Breakaway from the Everyday campaign was a huge success as we broke the 100,000 attendance record this year,” said John Harms, CEO and general manager of Westerner Park.
“This is the most awards that we have ever won. We are very excited to receive these awards in recognition of our marketing efforts, especially the Best Ad Campaign Award, as this is the first time we have placed in this category.”
Westerner Park generates $150 million annually in economic activity, hosting over 1,500 events.